Tuesday, June 14, 2016

FAQ19 How Do I Keep My Video Content Relevant?

FAQ19 How Do I Keep My Video Content Relevant?



http://www.JennFosterSEO.com FAQ19 How Do I Keep My Video Content Relevant? To create content that is relevant and current, you simply need to video yourself doing the activities, events, speaking engagements you already have scheduled.  Check out how you can get to Page one on Google by texting your name and email to 801-901-3480
website: http://www.JennFosterSEO.com
Video: https://youtu.be/NpmtvtVM8Lo

Tuesday, May 17, 2016

Amazon’s New Online Video Platform Doesn't Need To Beat YouTube To Win

Amazon’s New Online Video Platform Doesn't Need To Beat YouTube To Win

Amazon Video Direct lets creators get paid to upload videos. That doesn't mean the company is trying to be YouTube.


by Nicole LaPorte 05.12.16 1:25 PM - Article here:

This week Amazon ratcheted up its attack on online video platforms, going squarely, it seems, after YouTube and Vimeo, and to a lesser extent Netflix and Facebook. Its new service, Amazon Video Direct, will let anyone upload video content to Amazon and its ad-free Prime Video service, and take home a share of revenues from rentals, sales, and streams.

Under the program, Amazon Video Direct, content creators will receive either 55% of revenues from rentals or sales of videos, or $0.15 per hour streamed, with a cap of $75,000 a year. There's also the opportunity to sell videos as an add-on subscription to Prime Video through the Streaming Partners Program, or to have them stream to any Amazon customer with ads, in which case the creator gets a 55% share of ad revenues.



The swelling online video ad market and the growing number of online viewers (who to an e-commerce company like Amazon are essentially customers) are spurring everyone from social media giants like Facebook to newer upstarts like Vessel to go after video creators and woo them with ever more advantageous deals. The play also expands Amazon's dive into video content, which it has been aggressively pursuing in recent years with original series like Transparent, Mozart in the Jungle, and an upcoming Woody Allen series

Interestingly, Amazon's new proposition isn't that much more financially appealing than YouTube's, but the fact that it is giving creators a great deal of flexibility and empowerment to determine how and where their stuff is streamed is a savvy move on Amazon's part. YouTubers have long complained about the power that the Google-owned company wields over them, even as it has made some of them very, very rich. Many have complained about the 60-40 revenue split with AdSense, while YouTube Red, the company's $9.99 a month subscription service, incited grumbling that YouTube was forcing some of its stars to go behind a paywall. So even if Amazon isn't offering to print money for creators, selling AVD as a "self-service" platform is a way for it to amplify the message that it's putting creators first.

Built on the idea that more content will drive more Prime subscriptions, and the idea that "if we can have customers engage with our content, they will spend more time shopping.

Still, uploading videos to Amazon is more cumbersome and time-intensive than on other video sites: Uploaders must include their credit card and social security number, and videos must be captioned (Amazon offers a fee-based service that will build caption files for each video). And videos don't appear immediately as they do on YouTube, Facebook, or Vimeo: The company says it will take 3-5 days before your video appears online.

But the process indicates the emphasis that Amazon is placing on attracting professional and semi-pro video creators, the sort that draw large fanbases and millions of views. It's also signed on companies like Conde Nast and The Guardian, who will upload their video content to the platform.
Amazon already spends an estimated $3 billion annually on its streaming video content, and according to estimates by Piper Jaffray, boasts between 57 million and 61 million Prime subscribers, compared with Netflix's 75 million monthly subscribers. Meanwhile, eMarketer estimates that digital video advertising will grow by 28.5% this year to $9.84 billion, and nearly $2 billion of that pie will go to YouTube, which boasts over 1 billion monthly users.


Of course, the ultimate beneficiary of AVD is Amazon itself, for which AVD is—more than anything else—a marketing tool. "This a continuing strategy of Amazon to utilize content to promote its underlying business model and deepen engagement with customers, which will ultimately lead to more and more sales," said Peter Csathy, CEO of Manatt Digital Media.

In other words, he said, Amazon's is thinking, "If we can have customers engage with our content, they will spend more time shopping."

The platform can also deepen Amazon's relationships with its sellers. Small businesses, say, can create marketing videos or clips that tell their story (or even just creative content) and then drive viewers back to their retail page.

Will it work? Amazon's biggest challenge will be to direct eyeballs to its new video offerings. Are Transparent fans going to want to see user-generated clips made by video stars? Amazon's credit-card-carrying users skew older than either YouTube or Facebook. And Amazon lacks the sociability of those sites, where content is constantly shared and liked by communities of friends and fans.

It's not likely Amazon is not going to run YouTube, which has a decade of experience on its competitors, out of business. But if the real end goal is to capture a few spare minutes of its customers' attention, and encourage a new subscription to Amazon Prime or a retail purchase, then it's on its way to winning.

Wednesday, May 11, 2016

4 Tips to Building Your Non-Fiction Fan Base With Facebook Live

4 Tips to Building Your Non-Fiction Fan Base With Facebook Live

Posted by Arthur Gutch on Fri, May 06, 2016 @ 12:07 PM

Building a non-fiction readership is all about becoming an expert in your field. The more you make yourself the go-to person for questions in your niche, the more books you're likely to sell. One of the best new tools you can use is Facebook's new streaming video tool, Facebook Live. This allows you to broadcast live video right onto your Facebook wall. Fans will see your live broadcast and can ask questions right while you're speaking, making for a great interactive experience between you and your readers. It's absolutely free, making it one book marketing tool you can't afford to pass up Facebook_live_infinity_Publishing_author.jpg.
How to Use Facebook Live
You'll need an Android or Apple mobile device to stream from. For now, this program doesn't support webcams. Open the status bar on your Facebook page as if you wanted to make a post. You'll find an icon of a human being -- that's the live button. Click on this button to prep your livestream. Choose who you want to see the stream -- everyone on Facebook, only friends, or just you -- and write a description for your livestream. Press the OK button and you're streaming live. 
Preparation
You won't do any good just randomly deciding to post a livestream on an odd Thursday afternoon. Begin by choosing a day and time when you think many of your readers will be home and online. Advertise your livestream by posting multiple times on Facebook the day before and the same day. This allows fans to adjust their schedules to include time to watch you. Include a teaser in your posts to interest people in watching your livestream.
What to Livestream
As a non-fiction author you've got a distinct advantage when it comes to material to share with your fans. Do a weekly Q & A session about your niche. If you write about container gardening, cover one plant or planting technique each week. Put your device on a tripod and do live demonstrations, allowing a few minutes at the end of the show for questions. Talk about exciting discoveries you've made in your niche, or do a live survey with your readers about their opinion on some controversial topic in your subject. Every niche has got something that everyone's talking about. Why not lead that discussion?
Tips for Great Livestreams
Plan to stream for 5-7 minutes. It's enough time to allow questions, but not so much that you bore the always-moving Facebook crowd. facebook_live.jpg
Remind viewers to follow you so that they can get notified about future livestreams. Mention this once at the beginning of your show, and once near the end.
Add information and links to the livestream on your website and your other social media accounts.
Vary the setting of your livestreams if possible. Take your viewers on mini field trips. Let them see your knowledge about the subject matter in a different way besides books.
Keep the Faith and May the Force be with You!

If you need Online Marketing, Web design or Publishing Contact Biz Social Boom - 801-901-3480
www.BizSocialBoom.com

Monday, May 9, 2016

FAQ 18 How Can I make sure that the right people watch my videos? Video Marketing Tips

FAQ 18 How Can I make sure that the right people watch my videos? Video Marketing Tips 









http://www.JennFosterSEO.com FAQ18 How can I make sure that the right people watch my videos?
JENN FOSTER is
one of today’s national leading online and mobile marketing experts, is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion.  From local brick and mortar stores to online entities to large international corporations, Jenn’s years of experience and expertise has helped hundreds become front page news on all the major search engines.  She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.

A graduate of Utah State University, Jenn is an award winning web designer, author and sought after speaker.  She has been a featured speaker at such events as the Kim Flynn’s Internet Marketing Boot Camp, Utah Crowd Funding Association, and the Sandy Area Chamber of Commerce and the among others.  She was also an expert guest on Keith Shannon’s Expert Authority Podcast, The Teach Jim Show on Blog Talk Radio.  Jenn has been named one of America’s Premier Experts® and will soon be highlighted in a major national publication.

Coming from a family of successful entrepreneurs, Jenn grew up around thriving businesses and understands from the ground up what it takes to create, run and promote winning companies.  Combining her education, knowledge and life-long experience, today Jenn teaches people and businesses globally how they can get found in today’s virtual world, how they can engage prospects on their terms and how to continue to connect and follow up with prospects to convert them to customers.  By utilizing her proven techniques, Jenn confidently guarantees her clients will be on the first page of Google Search in their local market.

http://www.JennFosterSEO.com

Wednesday, March 9, 2016

10 Snapchat Brands That Are Doing It Right

10 Snapchat Brands That Are Doing It Right

Here are a few brands on Snapchat that are taking branding to the next level to promote their companies.




Entrepreneur and investor

IMAGE: Getty Images

If you're older than 30, Snapchat might have felt at first like something you could ignore. All the people you knew were on Facebook. All the people you wanted to know were on Twitter. All the people you wanted to work for were on LinkedIn. Snapchat? That's just for teenagers who want to send each other inappropriate photos. And you'd have been wrong.

While you've been posting, tweeting, and networking, Snapchat has been quietly booming. It now has more than 200 million users who share more than 800 million photos and videos every day. Brands have noticed. You can now find companies as large as airlines and small as solo entrepreneurs building their image and engaging with followers on a platform that can easily engage as many as a quarter of active followers. That's much more than you can expect from Facebook! The content they're sharing through stories and videos is unlike anything you can find on other platforms. It's quick, it's easy, and it should be a part of your social-media marketing toolkit.

Here are five personal brands and five corporate brands that are doing Snapchat right. If you are reading this on a mobile device and have Snapchat installed, clicking the username links will allow you to add these brands easily.

1. Gary Vaynerchuk (garyvee) When Gary Vaynerchuk recommends a marketing platform, you know to pay attention. He's been pushing the benefits of Snapchat for years (and has disclosed his investment in the app), and even produced an infographic to show how to divide content between Facebook, Twitter, and the temporary content platform. Look out for the way he uses the platform to deliver calls to action; because Snapchat content disappears quickly, those CTAs come with inbuilt urgency.

2. Jerome Jarre (Jeromejarre) Jerome is a twentysomething social-media star who was the fourth-most followed individual on Vine before moving to Snapchat. His spontaneous meetups promoted on Snapchat have created flash mobs of as many as 5,000 people. He now runs a talent agency matching brands to social-media stars. Follow Jerome to see how at-home Millennials are with social media.

3. Joel Comm (joelcomm) Keynote speaker and Twitter Power author Joel Comm shows how it's possible to use multiple social-media platforms without repeating content. The videos and photos that he posts to Snapchat add an additional level of spontaneity to the engagement he wins on Facebook and Twitter. Whether educational, inspirational, or outright entertaining (which is more frequent), follow him on Snapchat and compare the content he shares there to the posts and tweets he uploads on other platforms.

4. Jackie Aina (jackieaina) Jackie Aina made her name as a makeup vlogger on YouTube. Those videos continue to provide her storefront, the place where she tells African-American women how to apply cosmetics. But on Snapchat, she deepens her personal branding by taking followers into her life.

5. Mike Platco (mplatco) One of the differences between Snapchat and other social-media platforms is that Snapchat lets you doodle on your pictures. No one shows what you can do with those doodles more than Mike Platco whose work with brands enables him to call himself a professional Snapchat artist.

6. Aer Lingus (aerlingus) Airlines have become famous for their pioneering delivery of customer service on Twitter. Aer Lingus was the first to make the move to Snapchat, using it entirely as a promotional channel. It shares live content from events like inaugural flights, takes followers into cockpits, and create stories with clear narratives.

7. Audi (audi) Carmaker Audi is widely credited with winning Super Bowl XLVIII after teaming up with The Onion to connect with Millennials on Snapchat. Its sharing of stock images with witty captions as the game progressed was simple but generated 100,000 views and 37 million social impressions.

8. The Ellen Show (ellen) Television shows have struggled with social media. Facebook allows them to share trailers and clips but YouTube users are likely to upload entire episodes. Ellen Degeneres announced her arrival on Snapchat on Twitter... and brought users behind the scenes of her show with a special guest and the offer of Grammy tickets.

9. Amazon.com (amazon) Amazon has taken Gary Vaynerchuk's time-limited calls to action to its logical conclusion. The store uses its stream to share gift ideas, recommendations, and exclusive deals. The offers last seconds but a click puts the product straight in the shopping basket.

10. Marriott Hotels (marriotthotels) When Marriott Hotels joined Snapchat, it skipped the ads and partnered with four influencers to co-create content. The strategy was content, community, and commerce... especially from Millennials. The influencers discussed the best cities to visit with users, then shared stories from those locations. One influencer got to travel to Haiti to show the opening of the company's new hotel and the country's recovery from the 2010 earthquake. Follow Marriott to see how a brand turns content into sales.

In case you want to follow me, I'm JohnRampton on Snapchat and would love to be friends. What other companies have you found doing an amazing job on Snapchat?

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

PUBLISHED ON: MAR 5, 2016

Sunday, March 6, 2016

FAQ 17 How do I create Videos that will keep my audience engaged?




FAQ 17 How do I create Videos that will keep my audience engaged?


http://www.JennFosterSEO.com FAQ 17 How do I create Videos that will keep my audience engaged?  TELL STORY.  To keep your audience engaged in your video you need to tell a story.
Video: https://youtu.be/UvXKe2ddjQM

Sunday, February 28, 2016

Melanie Johnson & Jenn Foster Hit #1 Amazon Best-Seller List With “How To Write Your Story of Accomplishment and Personal Success.”

FOR IMMEDIATE RELEASE

Melanie Johnson & Jenn Foster Hit #1 Amazon Best-Seller List With “How To Write Your Story of Accomplishment and Personal Success.”

Writing and media experts Melanie Johnson & Jenn Foster recently hit FOUR National Amazon.com best-seller lists with the new book, “How To Write Your Story of Accomplishment and Personal Success.”

Sandy, UT –February 29, 2016 Melanie Johnson, a former TV station owner and Detroit Channel 20 news anchor, and Jenn Foster, Founder and CEO of Biz Social Boom, recently joined the ranks of best-selling authors on Amazon.com.  They are two of the nation’s leading experts on digital marketing and publishing. Together they co-wrote the book titled: How To Write Your Story of Accomplishment and Personal Success: A Story Starter Guide & Workbook to Write & Record Your Business or Personal Goals & Achievements (Elite Story Starter 1). The book was released on January 14th by Amazon.com - the nation’s #1 place to buy books.


How To Write Your Story of Accomplishment and Personal Success  has over 50 guided questions organized into sections about your goals, motivation, planning, lessons and mentors to help track the journey of your accomplishments and success. This journal offers an excellent means to preserve memories and discover hidden aspects of yourself and your journey. Here is the vehicle to encourage and inspire others with your path.

On the day of release, How To Write Your Story of Accomplishment and Personal Success: reached international best-seller status and National best-seller status in four Amazon.com categories - reaching #1 in the “Self-Help,” “Authorship,” “Journal Writing,” and “Publishing & Books”

About Melanie Johnson:

Melanie Churella Johnson is the former owner and Vice President of 2 Independent TV stations in Houston (Channel 51) and Dallas ( Channel 55). Melanie has a background in Media, Marketing and Advertising. She has been in front of, as well as behind the camera. Melanie started her career as a News Anchor in Detroit at Channel 20. She is a Michigan native, who graduated from Michigan State University and earned the title of Miss Michigan.
She got her feet wet in the luxury building and design industry when she was the general contractor and developer for her personal 25,000 sq. ft home known as "The Houston Mansion" and her 13,000 sq. ft summer home in Petoskey, Michigan "The Walloon Lake House. "
During the economic down turn, Melanie turned both of these properties into successful Luxury Vacation and Event Rental Properties.
Her newest vacation rental is the Dominican Villa in Puerto Plata. Melanie has traveled all over the world and fell in love with Puerto Plata. She soon purchased a Villa Membership at Lifestyle Holiday Vacation Club. In this book, she shares with you her favorite restaurants and attractions in Puerto Plata. Plus the insider tips to ensure you will have a great time. 

Additional information about Melanie and her business can be found at 

Follow Melanie at:



Other Books by Melanie Johnson:
Puerto Plata best Restaurants: Insiders Tips and Guide for a Great Time

Dominian Republic Lifestyle Holiday Vacation Club FAQ’s: What You Want to Know Before you Go to Make Your Trip

About Jenn Foster:

Jenn Foster, is one of today’s national leading online and mobile marketing experts. A four time Amazon #1 best-selling author, award winning web designer, and sought after speaker. She is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion.  From local brick and mortar stores to online entities and to large international corporations, Jenn’s years of experience and expertise has helped hundreds of others become the front page news on all of the major search engines.  She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.
A graduate of Utah State University, Jenn is an award winning web designer, author, and sought after speaker.  She has shared the stage with marketing experts Mike Koenigs, Ed Rush, Paul Colligan, Pam Hendrickson and others. She was also an expert guest on the Teach Jim Show on Blog Talk Radio.  Jenn has been a guest on multiple podcast shows including: Instant Authority Expert with Keith Shannon, Stephanie Bavaro’s Greatful Women Talks, Online Marketing Guy Livecast by Steven Laurvick, and many more. Jenn has been named one of America’s Premier Experts® and is a co-author in the book Stand Apart with Dan Kennedy, a major national publication, and an Amazon kindle best seller.  Jenn recently received a Quilly Award in Hollywood from the National Academy of Best Selling Authors, for her contribution to the book. Melanie Johnson and Jenn established Hot Chicks Write Hot Books LLC in 2015. They create  book writing retreats held in exotic locations like the Dominican Republic. They teach, write, and publish their clients' books while enjoying an island vacation. They have a weekly podcast show on iTunes: Hot Chicks Write Hot Books Podcast. Jenn enjoys spending time with her three children, sewing with her family 4-H club, experiencing the great outdoors and she loves Zumba.  Additional information about Jenn and her business can be found at www.JennFosterSEO.net or by texting your email to (801) 901-3480

Follow Jenn at:

Other Books by Jenn Foster:
Stand Apart: Stand Out From the Crowd to Achieve Ultimate Success.
Featuring Dan Kennedy, Jenn Foster and Leading Experts From Around the World.

Video and Social Media Marketing for Professionals: The Top 10 Need to Know Facts for Increasing Local and Internet Traffic
      

Links:

To order a copy of the book, please go to http://amzn.to/1T3GeAZ