Five Social Media Marketing Mistakes

Five Social Media Marketing Mistakes You’re Putting On Your Signs

by Casey Valiant

We’re starting to see social media logos pop up on everyone’s marketing materials — signs, window graphics, billboards, banners. Even brochures and business cards are sporting the little logos and QR codes, but sometimes they could be used a bit more effectively. Here are five social media marketing no-no’s we’re seeing on people’s signs and banners:

1. QR Codes to Nowhere

QR codes that don’t go anywhere are one of the biggest problems marketers face. They get a basic QR code from somewhere, but for whatever reason, the QR code breaks, it’s from a fly-by-night operation, or it’s a static QR code. (A static code means you can’t ever change it).

The best thing to do is pay for a subscription to a professional-level QR code generator, and make sure it has dynamic codes. That means you can go back and change the code if something gets broken, or edit it if you want to point it somewhere else later.

2. QR Codes in the Wrong Place

Have you ever seen a QR code on a highway billboard? So have we.

Have you ever tried to scan one of those from a moving car at 70 mph? Neither have we.

Your QR codes need to be visible to pedestrian traffic. They can be on a storefront, a sign on a sidewalk, on a menu, on a doorway, or any other place people are going to be able to scan them when they’re not in their car.

3. You show a Twitter logo, but not your user name.

If you speak Twitter, you know what @signarama means. You can recognize a #hashtag. And you know what it means to retweet something. So do the Twitter users walking past your sign. The problem is, they don’t know how to find you because you didn’t put your Twitter handle on it.

If you have to choose between a Twitter logo and your Twitter handle, choose the handle. Don’t worry about whether people will know what it means. The people who recognize the Twitter logo will also recognize a Twitter name. Putting @signarama is just as effective as putting up the little blue bird or lower case ‘t’ in the light blue box.

4. Facebook logos but they don’t have a Facebook page or it was last updated 748 days ago

It doesn’t happen often, but we’ve seen people who have the Facebook logo on their signs and banners, but they don’t have a Facebook business page. They may have a personal profile, but they don’t have one for their business. Be sure that you’re promoting your business on a business page. You can’t set up a personal profile for your business or event on Facebook; it has to be an official page. And just like using your Twitter name on your signs, be sure to let people know where to find you on Facebook. If you do advertise your properly set up Facebook page, be sure you update it at least weekly.

5. Using every single social media platform in existence

There are, quite literally, thousands of social networks in the world. A lot of people struggle with trying to keep up with knowing all of them, let alone maintaining a presence on several of them.

Don’t do several. Do 2 or 3 — Twitter, Facebook, a local network, plus your website. Promote only those networks, and nothing more. Don’t get distracted by what’s new, what your customers are playing with, or what you’re hearing about on the tech news. Stick with the two or three you know best.

Remember, you want to fish where the fish are. And right now, for the forseeable future, the fish are on Facebook and Twitter. You can scoop up a couple extra fish in a local niche network, but you want to focus on Facebook and Twitter as a way to drive people to your location and to your website.

By avoiding these five social media marketing mistakes on your signs, you can help your customers find you more easily, connect with them, and get them more interested in doing business with you. For more information, be sure to talk to your local SIGNARAMA store owner, and he or she will be able to help you out.

Use Cross Channel Marketing. Sales & Marketing Automation Without the Hassle. Increase Leads & Sales 3x-5x. Marketing that Will Work in ANY Business ANYWHERE in the World. Text "bizsocialboom" to 58885

 

http://www.OnlineMarketingUtah.com

 

 

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Home Theaters in Utah - Sound Advice Theater Installation

$2 million Dark Knight Themed Custom Home Theater

by

Nandini Maheshwari


A luxury home without a plush home theater is like an apartment without balcony. The elite movie buffs dream home theatre room is as much about the theme for a private escape into the world of cinematic experience, as it is about the high-end home theater equipments. The dream home theaters are designed to create a cinematic aura; from Star Wars themed home theater to Titanic themed home theater – we have seen the finest custom home theaters of the rich and the famous. The latest is The Dark Knight Themed home theater by Elite Home Theater Seating, known for their custom luxury home theater and home theater furniture. Built at a cost of $2 million, the luxurious home theater reminds us of the Batcave theater room by a company dubbed BKZ Contractors for a die-hard batman fan, back in the past.








The Dark Knight home theater is being built in a private home spanning 12,000 square foot in Greenwich, Connecticut. The highlights include 180” film screen with Batsuits on each side, besides the backlit life-size Batsuit standing across the room. There are a total of six Batsuits placed throughout the room. The other details include winged gargoyles, private cylindrical stainless steel elevator with glowing bat symbol, mock secret tunnel exit, bat computers, and race-car inspired home theater chairs to be in tune with the luxurious batmobile vehicles. The Exit gate is designed to look like a secret tunnel approximately 30 feet long.





The home theater project will be finished by November 2012. The notable custom home theater room by Elite home theaters includes a Pirates themed home theater the company has designed for a client in Palm Beach,Florida.





Elite Home Theater Seats from Sound Advice.

Superior Quality, Custom Made Home Theater Seating. 

At Sound Advice, we provide the very best in customer service, system design, and quality products. 801-796-9901 We specialize in Full Service Dedicated Home Theater and Distributed Audio Systems that are easy to use, reliable, and visually appealing. Our goal is to assist the customer in achieving an Audio/Video, Automation, or Telephone system that best fits their needs. We are a full service custom audio video installation company that provides full service audio video work all over the western US.
Call today for a free Quote and Bid. 801-796-9901 or visit our Website at http://www.SoundAdviceUtah.com

Utah Restaurant Mobile Website - Restaurant Internet Marketing

Utah Restaurant Mobile Website - Restaurant Internet Marketing

2012 Mobile social networking means good news for new social startups In the U.S., the majority of consumers will soon have smartphones (Neilsen puts the figure at 54% today). Smartphones are about the most important thing to happen to social networking since Harvard sent its acceptance letter to Mark Zuckerberg.



Get Your Message Heard! Mobile text marketing is strongly on the rise!

Beat Your Competitors To The Punch – (While mobile coupon marketing is on the rise, you have an opportunity to be on the forefront as many local businesses are simply behind the times)

Now is your chance to get involved in a fun, fresh marketing channel that can produce a positive return on investment in very little time!

Reasonable Pricing! – (Our service is priced lower than our competitors… making it easier for you to turn a profit!)

Want To Get Started? Call Us (801) 769-0112





Related terms: Mobile Web Browser, Mobile Web Pages, Mobile Web Cam, Mobile Web Development, Verizon Mobile Web, MSN Mobile Web, Free Web Mobile Browser, Straight Talk Mobile Web



Read this great article from Open Forum

Should Your Small Business Be on Google+?

Google+, which recently celebrated its first anniversary, has gained a reputation as a desolate wasteland of a social network. Google has fought back, claiming an ever-growing userbase (75 million daily active users today) but the calculation methods are sketchy at best.



Given the platform's lack of popularity, should you bother maintaining a Google+ presence for your small business? Absolutely.



Why? There are two reasons, says Jacob Smith, digital marketing specialist for Zumba Fitness.



Show Up in Search

First, Google+ integrates with all of Google's other extremely popular public-facing services: search, Google Places, Google Maps and so on. Any business on Google+ will likely see an SEO (search engine optimization) boost from maintaining an active Google+ page. If you're running a brick-and-mortar store, such as a restaurant or appliance shop, having a Google+ page will help add valuable data to your Google Places page.

"For small businesses, Google+ isn't another one of those minor social media platforms that pops up and can be ignored," says Smith. "[Google is] tying it to SEO and other purposes. There are some realms where you need to be there to have a brand. If you take my name and Google it, my Google+ profile comes up as a good result. John's Locksmiths will show up quicker on organic search if John has a Google+ page."



Communication Tools

SEO and brand management aside, Google+ can be a powerful tool for a small business to use internally. When you combine the social network element of Google+ with services such as Google Docs, what's left is an extremely capable communications tool for already-established networks.

"Google+ has a lot of integration with other Google products," says Smith, naming Gmail and Google Docs as examples. "We use Google's full suite of apps internally. While we're writing on Gmail, we can hop on to Google+ and communicate ideas with coworkers in real-time. If you're using Facebook [or Skype] like that, you're jumping through platforms to do the same task."



Additionally, Hangouts can be a user-friendly way to host video conferences for brainstorming sessions or troubleshooting.



"Small businesses can do a lot with Hangouts," adds Smith, pointing to how easy it is for non-tech savvy people to engage in a Hangout and share documents and presentations with one another. "In the newest setup for Google+, you can pull people in from Gmail, swap screens and share documents."



Google+ gives your small business two advantages over the competition: better search rankings and an impressive array of internal communications features. So why wouldn't you use this free tool?



How is your small business using Google+?



Call us Today for your Utah Mobile Local Restaurant Internet Marketing needs in Salt Lake City and Beyound. Text 801-769-0112 for more information. Mobile Website creation - Email\SMS\Coupon Promotions

Utah Restaurant Mobile Website - Restaurant Internet Marketing

Utah Restaurant Mobile Website - Restaurant Internet Marketing

 

You don’t have to look very far to see that nearly everyone is using some sort of wireless device and these devices are being used by a growing number of users to access the internet.

Failing to recognize this could mean you’re losing out on a large portion of your potential market share.

We’ve all heard the phrase: “Leaving money on the table”… It means neglecting opportunities to make as much profit as possible with products and/or services you already sell. But how does this apply to mobile websites?

Well for starters, if you don’t have a mobile version of your business website, your mobile visitor is forced to view the desktop version of your website on the small screen of their mobile device. This tends to lead to frustration and the visitor quickly leaves without finding what they were looking for.

Mobile websites are designed and coded so they can fit within the exact screen size used on mobile phones.

Business mobile websites allow businesses to advertise their products and services directly to mobile phone users who use their mobile phone to search for products and services at the instant they are needed.

1) Another online medium to market your business brand

2) Create the perception of a reputable and trusted business and show you are above your competitors

3) Increases business “find ability” and market reach to customers on the move

4) Increases your business search engine listings and rankings this is a plus in Google search

5) Grow your customer database by using mobile site coupon codes and QR codes

6) Directly market to your prospects and customers personal mobile phone with instant offers

7) Improve communication interaction between your business and your customer’s with content that has a specific call to action

 Make changes to your mobile site content quickly and easily with no technical knowledge just call us and we can make the changes for you in no time.

9) We can add daily or weekly specials – Coupons, QR Codes and events right to your Mobile website or calendar.

10) Process real time online payment transactions for instant payment for purchases if needed via PayPal

11) Give customers a “direct dial” link into your business for support from their mobile phone



4 Reasons Why You Should Have A Mobile Version Of Your Business Website

 

To begin, if you don’t have a mobile version of your business website, your mobile visitor is forced to view the desktop version of your website on the small screen of their mobile device.  This tends to lead to frustration and the visitor quickly leaves without finding what they were looking for.

Before we purchase anything these days, we like to know a little more about what we are thinking about buying. Generally we will search online to read any reviews or complaints that have been posted about the product or services in question.  However, we know for any business to succeed it must ensure that it can provide information that its potential customers will want.  Certainly in the last few years the importance of mobile websites for local businesses has grown quite substantially.

So, what are the reasons why you should have a mobile version of your business website and have it mobile friendly?  Below, I take a look at some of these.

1)  Year by year the number of people who are choosing to use the internet for information is growing by leaps and bounds.  During the last ten years, there has been a huge rise in internet usage.  As a matter of fact, in the USA alone, it grew an amazing 150% between 2000 and 2010.

2)  Around 60% of all people who own a mobile phone today will go online and around half of these will actually be spending time online at least once each day.

3)  The creating of a mobile website for your business is relatively inexpensive.  Although, how they are designed is different from the way in which a traditional website will be designed because of the screen size and resolutions that need to be worked with.  Plus, you will find that creating such a site doesn’t take up as much time.

4)  Mobile websites allow businesses to advertise their products and services directly to mobile phone users who use their mobile phone to search for products and services at the instant they are needed.



Call us Today for your Utah Mobile Local Restaurant Internet Marketing needs in Salt Lake City and Beyound. Text 801-769-0112 for more information. Mobile Website creation - Email\SMS\Coupon Promotions

5 Reasons Your Website Sucks

5 Reasons Your Website Sucks

 

Step into your consumer mindset for a moment. You’re online and you visit XYZ’s company website. Why? You need information. You want to buy something. Or maybe you’ve never heard of them and want to figure out what they do. Who knows.



When you get to their website, it’s not working right for various reasons. It’s slow. It has broken links. It’s just not a good user experience. Now, what is your perception of XYZ after visiting their site? [I'll pause here to give you a moment to think about this.]



And the correct answer is: You think their company sucks.



I recently stumbled across a bit of research by 1&1 Internet, the big hosting provider, that shows that most people just won’t forgive a faulty website. The report also says that 68 percent of Americans are more critical towards website errors today than they were five years ago.



Luckily, 1&1 asked what irks people the most. Here are the five biggest reason why your website may suck:

1. 
       It runs slow.


2. 
       Some pages load fast, some load slow


3. 
       Broken pages and links


4. 
       The URL isn’t working.


5. 
       Online orders aren’t processed

Something that we know about mobile users is that they’re even more impatient than desktop users. This makes sense, right? Smartphone users are on-the-go. If you’re on your phone searching for information, you probably need it immediately.

Bottom line: Your website, mobile or not, better work or you risk losing customers.

 

About Jennifer Gaines

Remember what is was like NOT to rely on the Internet? I do.

View all posts by Jennifer Gaines →

Home Theaters in Utah - Sound Advice Theater Installation

At Sound Advice, we provide the very best in customer service, system design, and quality products. 801-796-9901 We specialize in Full Service Dedicated Home Theater and Distributed Audio Systems that are easy to use, reliable, and visually appealing. Our goal is to assist the customer in achieving an Audio/Video, Automation, or Telephone system that best fits their needs. We are a full service custom audio video installation company that provides full service audio video work all over the western US.



At Sound Advice, we provide the very best in customer service, system design, and quality products. We specialize in Full Service Dedicated Home Theater and Distributed Audio Systems that are easy to use,



Call today for a free Quote and Bid.

Auto Dealers Utah - Utah Car Finder - Car Marketing System

Auto Dealers Utah - Utah Car Finder

Imagine having a system that will capture potential customers Name, Email and Phone number.  A system that links to your existing Auto Dealer Website. Now you can. text your name and email to 801-903-2659 to test it out!



Imagine having a system that will create landing pages (even thousands of them) for you, every night, based on what is on Your Auto Dealer web site.



Imagine being able to have done for you marketing, creating campaigns, one per vehicle, including populating them with text messages, every night, based on what is on your web site.



Imagine having a system that will allow you to have just ONE text-in number, so that your customers can text in the vehicle stock number and get information (including a virtual test drive video) about that vehicle back immediately.



And imagine that when they do that, YOU, the dealer (or salesman) gets an immediate SMS (text Message) giving you the customer's contact details, so that you can follow up FAST.



This is reality.  Get this Automatic Car Marketing System today.  Try it out by texting your name and email to 801-903-2659.