Wednesday, October 16, 2013
REGISTER HERE: https://increaselocaltraffic.eventbrite.com/
Monday, October 14, 2013
Flipboard has been described as many things: A social-network aggregation, magazine-format application software (Mashable), an app that aggregates news and other content and presents it in a personalized magazine-like format (NY Times), and even a really cool app that you can use to make your own magazines (me).
About FlipboardAccording to Flipboard, “it is your personal magazine, filled with the things you care about. Catch up on the news, discover amazing things from around the world, or stay connected to the people closest to you–all in one place”.
Flipboard does this by aggregating information from your social feeds, rss feeds, and other partner websites and then presents it to you on your mobile device. The content is delivered in a magazine format that you can literally “flip” with your finger. It has an uncanny ability to make even the most trivial status image look exciting.
Flipboard MagazinesRecently, Flipboard has given its users the ability to create their own magazines. Magazines are awesome because they not only allow you to curate content by topic, they also allow you to share that content in a beautiful magazine format.
Some of the great features of Flipboard Magazines:
- Magazines can be public or private. Private magazines are a great way to curate content for future marketing efforts, competitor data, etc.
- You can curate multiple magazines. Here are all of mine: https://flipboard.com/profile/qrkim
- You can flip content from around the web with the Flipboard bookmarklet, Chrome extension. This means that you are not limited to curating content only form the Flipboard app.
- You can use the share menu on your mobile device to flip content into your magazines, as long as you have the app installed.
- You can flip magazines into other magazines. Here is one example: I followed some of the best social media magazines by topic, such as Facebook, Google+, Twitter, and then flipped them all into my own magazine called the Social Media Marketing Resource Book. Think of it like each magazine is a chapter in a book.
- You can manage your magazines from the Flipboard app or from the Flipboard editor, a web-based editor.
- The Flipboard Editor is your magazine dashboard. You can choose the cover image for your magazine, set/edit the magazine title and description, arrange the order of the items you have added and even remove content you no longer want.
- You can easily share your magazines from the Editor, using Facebook, Twitter and email.
- You can change the order of your magazine items. By default, Flipboard orders them in reverse-chronological order, but you can rearrange the order. This is really handy if you are using a magazine as a sort of online story book, for instance to chronicle the growth of your business or the progression of a special project.
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- You can use animated gifs! How’s that for an eye-catching cover image?
Friday, October 4, 2013
Social media and video are two leading digital marketing tactics that marketers are turning to frequently. Not only are social media and video marketing offering real value in terms of visibility and engagement, but they are also increasing traffic and conversions. Combined, social media and business video drive the success of marketing campaigns. Businesses should no longer wonder about their effectiveness, but rather begin implementing both of them into their marketing strategies.
Social Media in the Spotlight
As evidence, consider these statistics from HubSpot:
Social media gets nearly double the number of leads compared to direct mail, PPC or trade shows.
Facebook brand posts reach half of their total audience within 30 minutes of posting.
43% of marketers found a customer via LinkedIn in 2013, while 36% found customers on Twitter.
When buying products, about 46% of online users turn to social media in the decision-making process.
Video Content Soars
Now, consider the value of video:
According to Dr. James McQuivey of Forrester Research, one minute of video is equivalent to 1.8 million words. In other words, video quickly conveys a message.
comScore reports that 45.5% of viewers watched at least one video in the average month, and they were exposed to 32.2 videos on average each month. That means that marketers who implement business video can expect that their videos will be seen.
Online Publishers Association reported that of the 80% of internet users that view videos each month, 46% take action afterwards. Namely, 26% of viewers searched for more information, 22% clicked-through to the brand’s website, and 12% proceeded to purchase the featured product.
Every minute, 700 videos from YouTube are shared via Twitter. Consumers share videos on the platform to start conversations within their communities. Marketers that optimize their videos for sharing on Twitter can target an audience that’s ripe for video-viewing.
Consumers turn to social media channels to share news, too. A Nielsen Media Research survey shows that news accounts for 65% to 70% of all content shared via social media platforms. Marketers can use professionally-produced video news releases to increase brand awareness for their clients, combining the power of social media channels with news videos.
A video marketing campaign employed on social media platforms puts considerable power in the hands of marketers, with 46% of consumers worldwide turning to social media when making a purchase decision, and nearly half of video watchers taking action based on what they watch.
Video campaigns on social platforms target consumers where they spend their time, and where market research estimates they will continue to do so. eMarketer reports that one in four people around the world will use social media channels in 2013. That’s an increase of 18% from 2012, reaching 1.73 billion users. By 2017, that number is expected to climb to 2.55 billion. Marketers that employ video tactics on active social media channels can potentially target a vast audience.
Insight for Marketers
Today, most brands successfully employ social media marketing to expand their businesses. Including video marketing into the mix can further drive engagement, social sharing and ROI. Ultimately, these strategies allow marketers to deliver relevant, share-able content that consumers are searching for. Will your business employ these tactics to gain a competitive edge?
Wednesday, October 2, 2013
Partner with us!
Take it from us: Nothing is quite as fulfilling and rewarding as having your own business and seeing it grow. But the challenges and uncertainties of starting one can be pretty scary. ZEN is a successful, service-driven company which has been growing since 2006. We know what it takes to get here and we can help you to do the same!
The spa industry is famous for high employee turn-over, and nowhere is this more true than massage therapy. Working long hours for a low wage, being under constant supervision, dealing with difficult clients, and having little opportunity to grow or advance your career is what awaits most therapists in the corporate industry of massage. The few fortunate enough to establish their own practice early in their carreer and see it grow and thrive are the ones who will still be doing massage 2 years from now.
Work on our clientelle while building your own!
We help you get established as an independent provider.
We offer luxurious, safe and well equipped studios to work in.
Work under your own business name. Set your own prices, rates, specials and schedule.
Have access to our top-of-the-line office tools and booking system.
Get client referrals directly from Zen to start earning immediately!
The biggest fear of starting your own business is the uncertainty of steady client traffic. The effort of advertising, and establishing clientelle is enough to put your dreams on hold until you can cover the startup costs. We can help!
Zen Massage has a great industry presense, strong marketing and advertising vectors, a quality brand and a huge and loyal customer base. There are plenty of independent therapists who would love to get their hands on our clients, but as a partner, if you have the skills and provide quality and value, you will, literally, get your hands on our amazing clientelle. We refer them to you, and the happier our customers, the more of them you will have the option to massage!
And as you work on our clients, you will also be establishing your independent practice with much less risk and worry than going at it alone.
Why don't you just hire me?
We've been obsessed with massage since 2006. We've seen many great therapists come and go. Many lose interest; for others, life gets in the way; and some just burn out. There is one constant for the therapists who succeed and thrive: They have a genuine stake in what they do. They are willing to commit, to risk, and to wait for the rewards. These therapists have passion, they believe in themselves, have high standards, and are professional and reliable. They crave the freedom to practice without oppressive corporate policy or meddlesome management. They are naturally independent because they are confident, intelligent and ambitious.
Those are the people we want to work with. Those are the therapists our prestigeous and priceless clients want and deserve. These therapists have a true future in the industry and they are the ones who will soar above the corporate grind and find true fulfillment in what they do; they will find their ZEN.
If you are or want to be among them, we are kindred spirits.
RSVP is the Weapon Of Choice:
R: Risk. The willingess to bet on yourself.
S: Struggle. The dedication to work hard and not give up.
V: Victory. Achieving your goals and setting bigger ones.
P: Prosperity. Being in harmony with what you do and getting true joy from doing it. (ZEN)
Am I a fit for ZEN?
What we look for in a partner is professionalism, reliability, wisdom, compassion, and a strong commitment to the mastery of massage. You make people feel better for a living. You are professional feel-betterers. Does it lift your spirit when you take another's pain away? Do you look forward to seeing your clients again and again? Would you be willing to come in and work on someone when they are hurting, even when you're closed? Do you still enjoy what you do and want to improve and share it with the world?
If you honestly answered yes to all of the above, not only are YOU a good fit for ZEN, but you won't find a place that is better for you to practice and thrive.
If you are a therapist ready to take on the world and want to do it with us, please let us know.
Interested? Have questions? Want to meet and talk? Call (801)-GO-RELAX, email email@example.com, or click the button below.