Does Having a Video Help Sell Your Book?
5 Tips to Create An Epic Video
A Shopper who watches a video about a product is more likely to buy it.
That’s why publishers and video producers are rushing to collaborate on low-cost video book trailers. Publicists and marketing professionals believe these videos are the best new way to create the kind of buzz that attracts readers and sales.
In the past few months, publishers like Simon & Schuster, Harlequin, Scholastic, Wiley and others, have commissioned and produced hundreds of these short videos. They’re posting them on their own company websites, on Amazon, YouTube, author sites and blogs, and an expanding universe of multimedia and social networking sites.
Some of these book videos look like movie trailers, with high production values, location shots and paid actors. Some are just about the author, with talking heads and an interview at home about the book and how it was written.
Readers want a relationship with the author.
The bottom line
Here’s the bottom line: Smart buyers do research online before making any retail purchase. Book readers are no different. If they’ve heard about a book, or read something by a writer they like, they’ll search for it. When they find an actual video, the research shows that people have an attention span of about 3 minutes.
Three minutes doesn’t sound like much. But that little book video could make a big impact in your ultimate sales.
Here is some examples of some Book Trailers: