How To Keep Your Customers After The Holidays [PART 2]
It happens all too often at this time of the year: eCommerce store
owners get whipped into a frenzy, trying to get everything ready for the
holiday season. A list of questions races through their heads.
Are my holiday promotion emails written? Does my drop shipper have
everything in stock? Are my ad campaigns (Google, Facebook, Yahoo,
Retargeting, etc.) set up and ready for the holidays? Do I have enough
customer support? The list of questions goes on — I know because I am
one of those store owners right now.
With all the madness of the holiday season it can be easy to overlook
possibly the biggest opportunity that comes with the holiday sales
rush: The opportunity to turn your new holiday customers into repeat
customers down the road.
Setting your store up for repeat business is one of the easiest ways
to increase your bottom line. In the 1-month period shown in the image
below, more than half of our visitors to that site (13,601) are
returning visitors (people who visited the site at some point before the
selected time period).
These returning visitors generated 56% of the revenue for that month.
That means that over half of the revenue that month came from people
who engaged with us sometime in the month (or months) prior.
So, how are we doing it? And how do you get your customers to come
back, engage with you again, and purchase your products month after
month?
Here are 2 more strategies you can use to increase repeat engagement (Check out last week’s post for the first two strategies): #3: Set up an automated follow-up email that goes out after the product has arrived.
If your goal is to have your customers want to do business with you
again in the future, make sure they to feel really well taken care of
the first time around. An easy way to accomplish this is to send a
“How’s it going” email after they have received your product.
The email should communicate something like this:
“Hey, John from yoursite.com here. We see that you’ve had your
product a few days now and we want to make sure that everything is going
okay with it. If you need anything or have any questions, here is where
you can reach us. Etc etc”
This email makes your customers feel good (and therefore think
favorably of you) because it shows that your company cares about their
experience. It shows that you want to make sure that they are happy with
their purchase and that if there is anything they need related to the
transaction, you want to help.
Any merchant sending out a receipt and tracking number but not
following up after the product has been received is missing a valuable
opportunity to connect with customers. Plus, this is an excellent time
to ask for a product review. #4 Do A Non-Product Related Weekly Blog Post
This is the secret sauce. The above 3 strategies aim to ensure your
customer has a positive experience with you the first time around and
has a discount incentive to shop with you again. Just implementing those
3 strategies will increase your repeat business, but this fourth
strategy really brings the noise.
So what is a non-product related weekly blog post? It’s a piece of
content (video, audio, text, image, etc.) centered on something other
than your products and the offerings of your store.
Most eCommerce stores serve a function of convenience but not
significance for their customers: the store is a convenient interface
for getting a product, but the store itself has no intrinsic
significance. By providing content related to things other than your
products, your brand gains significance in the eyes of your customer.
You are no longer the place they go only when they want to buy your
product; you are also the place they go when they want to engage with
other similar people or consume interesting content. And the more time
your customers spend engaging with your brand about the things that
matter to them, the more likely they are to remember your products and
buy them again.
So, the key to repeat business is to engage with your community of
customers (and their friends – we will do entire blog post on this
particular topic) in conversations that are relevant to their lives.
By producing a piece of content each week (and sharing with your
customers via email and all relevant social profiles) you are getting
face time with your community each week, staying present in their lives,
and NOT trying to sell them anything. (You’re also building a helluva
lot of good will!) You become a fixture in the digital lives of your
customers when, as they are going about their internet routines, you pop
up with something relevant and useful.
Doing this consistently (but not obnoxiously) takes you from the
“faceless-store” category to the “trustworthy brand” category in the
minds of your customers. All of this results in customers who like you,
trust you, and buy from you again when make offers in the future. And as
an added bonus, your customers will begin sharing your content with
their friends, which means your brand reaches new people via the holy
grail of traffic methods: personal endorsement.
Since we’ve been using this weekly branding strategy, we’ve seen the
response to our promotional/sales emails jump by 200%. This is one of
the most powerful (and most often overlooked) ways to find growth in
your business.
Now is a great time to start! Produce a video or two, write a blog
post, and get them out there this month while everyone has their
attention on your store for the holidays. Also, be on the lookout for
other ways you can do this. Takeaway
If you want your store to be around for a while, you must look beyond
the point of sale. By creating relationships with your customers you
can become a trusted source of information about the products you offer
as well as related topics of interest. Broadening the scope of your
interaction with your customers increases the significance your brand
takes on their lives—and that makes the decision to buy from you instead
of some other faceless store an easy one.
I hope you’ve enjoyed this article and please leave any comments or questions below!
About the author
Ezra is the founder/creative director of SmartMarketer,
an information hub for do-it-yourself entrepreneurs. He is also a
partner in BOOM! by Cindy Joseph and the company’s head of digital
marketing. He runs a private network of eCommerce websites and regularly
consults for companies across the U.S and Canada. Ezra is also the
head of We Are Family Manhattan, an all-volunteer, no cost of
administration non-profit organization, Ezra organizes the
re-distribution of surplus goods and food to those in need.
How To Keep Your Customers After The Holidays [PART 1]
It happens all too often at this time of the year: eCommerce store
owners get whipped into a frenzy trying to get everything ready for the
holiday season.
A list of questions races through their heads. Are my holiday
promotion emails written? Does my drop shipper have everything in stock?
Are my ad campaigns (Google, Facebook, Yahoo, Retargeting, etc.) set up
and ready for the holidays? Do I have enough customer support?
The list of questions goes on — I know because I am one of those store owners right now.
With all the madness of the holiday season it can be easy to overlook
possibly the biggest opportunity that comes with the holiday sales
rush: The opportunity to turn your new holiday customers into repeat
customers down the road.
Setting your store up for repeat business is one of the easiest ways
to increase your bottom line. In the 1-month period shown in the image
below, more than half of our visitors to that site (13,601) are
returning visitors (people who visited the site at some point before the
selected time period).
These returning visitors generated 56% of the revenue for that month.
That means that over half of the revenue that month came from people
who engaged with us sometime in the month (or months) prior.
So, how are we doing it? And how do you get your customers to come
back, engage with you again, and purchase your products month after
month?
Here are 2 strategies you can use to increase repeat engagement (HINT: Check the DM Blog for 2 more strategies next week): #1: Introduce your customers to someone from your brand or company.
A good post-purchase customer retention/branding strategy should start immediately after the purchase.
Add a video on your Thank You page, and below it place a Facebook
“like” box for your company. In the video, thank your customer for
purchasing, and also encourage them to join your community on Facebook.
We are finding that roughly 50% of people will like a fan page
straight from the Thank You page post purchase. And when you get your
customers involved in your Facebook community, you’ll have the
opportunity to share things of interest with them (we’ll get to that
strategy later). Example:
#2: Include a package insert with your shipment.
If you are warehousing & shipping your own products this is a bit
easier to pull off. That said, I have yet to run into a drop shipper
who wouldn’t include a slip of paper along with all orders going out.
Here are the main elements you should include on the insert: a) Discount coupon for future order, with encouragement to share that coupon with friends. b) Invitation to join your Facebook community by liking your company’s Facebook page. c) A heads-up that you will be emailing them with content other than sales promotions (more on this in step 4).
The insert can be a simple piece of paper, a post card, or whatever
you want. If you are going the post card route, we’ve found
http://www.clubflyers.com to be a good low-priced printing service.
Set up a special coupon code that you only use on the inserts so that you can track the usage. Takeaway
If you want your store to be around for a while, you must look beyond
the point of sale. By creating relationships with your customers you
can become a trusted source of information about the products you offer
as well as related topics of interest. Broadening the scope of your
interaction with your customers increases the significance your brand
takes on their lives—and that makes the decision to buy from you instead
of some other faceless store an easy one. I hope you’ve enjoyed this article! Please leave any comments or questions below! P.S. Don’t forget to read “How To Keep Your Customers After The Holidays [Part Two]!”
About the author
Ezra is the founder/creative director of SmartMarketer,
an information hub for do-it-yourself entrepreneurs. He is also a
partner in BOOM! by Cindy Joseph and the company’s head of digital
marketing. He runs a private network of eCommerce websites and regularly
consults for companies across the U.S and Canada. Ezra is also the
head of We Are Family Manhattan, an all-volunteer, no cost of
administration non-profit organization, Ezra organizes the
re-distribution of surplus goods and food to those in need.
Increase Local Traffic in Utah - Internet Marketing Salt Lake CityOnline Marketing Utah and Biz Social Boom
What We Do:
Our primary objectives are to build your online marketing program incrementally to control costs, integrate all the elements for the most powerful effect, and acquire the greatest results and accomplish this with zero extra work on your part.
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Social Media marketing programs – For engaging with prospects and customers on their turf, building your “tribe” of followers and establishing social authority for you and your business
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Lead Capture systems and campaigns– For leveraging social media, online video, mobile marketing to drive traffic and capture leads for automated follow up campaigns
Content Creation strategies, systems and methods – we plan and create articles, videos, tweets, social media posts, site pages, follow up emails, text messages—even voice mails for your business to fuel your ongoing program.
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January 2010 – Present (2 years 11 months)Sandy, UT
Video, Local, and Social Media Marketing. What We Do:
Our primary objectives are to build your online marketing program incrementally to control costs, integrate all the elements for the most powerful effect, and acquire the greatest results and accomplish this with zero extra work on your part.
Strategy & Planning– Developing a custom approach for your business to leverage the new online social media and mobile marketing platforms.
Social Media marketing programs – For engaging with prospects and customers on their turf, building your “tribe” of followers and establishing social authority for you and your business
Online Video marketing programs– For increasing visibility and traffic, ongoing communication with your “tribe” and social authority building
Local Directory marketing programs– For getting your business locations found more successfully and increasing traffic and sales
Mobile marketing programs– For getting your business found through mobile devices and for following up powerfully with prospects and customers through their mobile devices
Automated Follow Up systems and campaigns – For maximizing sales, keeping prospects and customers engaged and turning them into raving fans by following up through email, mobile text and voicemail
Lead Capture systems and campaigns– For leveraging social media, online video, mobile marketing to drive traffic and capture leads for automated follow up campaigns
Content Creation strategies, systems and methods – we plan and create articles, videos, tweets, social media posts, site pages, follow up emails, text messages—even voicemails for your business to fuel your ongoing program.
Web Design Services - We help you develop your website with professional design and quality.
Jenn Foster is the owner of Online Marketing Utah and Biz Social Boom.
She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.
Her marketing formula is simple:
1. Get out there and get found!
2. Engage with your prospects on their terms!
3. Continue to engage and follow up with them!
Jenn Foster graduated from Utah State University.
She is married and has 3 children. She loves Zumba, Sewing and the great outdoors. She enjoys helping business owners utilize Youtube, Facebook and other Social Media Tools.
Enjoy this episode as she shares how she gets it done for businesses.
"Teach" Jim and share your unique contribution that we may all learn a little more by learning from the lives we lead. Please request YOUR appearance on The Teach Jim Show, the place to teach, to learn, to grow by visiting teachjim.com
A Rare Night Indeed - A Children's Halloween Picture Book (Plus Bonus Rhymes & Riddles) [Kindle Edition]
A rare night indeed by Alysa Lynn Peters. An artistic hybrid of art and poetry that will entice season readers to reminisce of spooky childhood adventures and excite young readers with imaginative abstract images.
"We'll jump and run,
have such fun,
We may wake the dead from their tombs."
Alysa grew up in a small valley near Yellowstone National Park. Her childhood in the country combined with her love of reading and knowledge has lead her to share her thoughts, poems, and drawrings (as she calls them), with the world.
Alysa Lynn is a wife and mother of 3 bright souls whom she claims are the inspiration for her poetry, art, and music.
We’re starting to see social media logos pop up on everyone’s marketing materials — signs, window graphics, billboards, banners. Even brochures and business cards are sporting the little logos and QR codes, but sometimes they could be used a bit more effectively. Here are five social media marketing no-no’s we’re seeing on people’s signs and banners:
1. QR Codes to Nowhere
QR codes that don’t go anywhere are one of the biggest problems marketers face. They get a basic QR code from somewhere, but for whatever reason, the QR code breaks, it’s from a fly-by-night operation, or it’s a static QR code. (A static code means you can’t ever change it).
The best thing to do is pay for a subscription to a professional-level QR code generator, and make sure it has dynamic codes. That means you can go back and change the code if something gets broken, or edit it if you want to point it somewhere else later.
2. QR Codes in the Wrong Place
Have you ever seen a QR code on a highway billboard? So have we.
Have you ever tried to scan one of those from a moving car at 70 mph? Neither have we.
Your QR codes need to be visible to pedestrian traffic. They can be on a storefront, a sign on a sidewalk, on a menu, on a doorway, or any other place people are going to be able to scan them when they’re not in their car.
3. You show a Twitter logo, but not your user name.
If you speak Twitter, you know what @signarama means. You can recognize a #hashtag. And you know what it means to retweet something. So do the Twitter users walking past your sign. The problem is, they don’t know how to find you because you didn’t put your Twitter handle on it.
If you have to choose between a Twitter logo and your Twitter handle, choose the handle. Don’t worry about whether people will know what it means. The people who recognize the Twitter logo will also recognize a Twitter name. Putting @signarama is just as effective as putting up the little blue bird or lower case ‘t’ in the light blue box.
4. Facebook logos but they don’t have a Facebook page or it was last updated 748 days ago
It doesn’t happen often, but we’ve seen people who have the Facebook logo on their signs and banners, but they don’t have a Facebook business page. They may have a personal profile, but they don’t have one for their business. Be sure that you’re promoting your business on a business page. You can’t set up a personal profile for your business or event on Facebook; it has to be an official page. And just like using your Twitter name on your signs, be sure to let people know where to find you on Facebook. If you do advertise your properly set up Facebook page, be sure you update it at least weekly.
5. Using every single social media platform in existence
There are, quite literally, thousands of social networks in the world. A lot of people struggle with trying to keep up with knowing all of them, let alone maintaining a presence on several of them.
Don’t do several. Do 2 or 3 — Twitter, Facebook, a local network, plus your website. Promote only those networks, and nothing more. Don’t get distracted by what’s new, what your customers are playing with, or what you’re hearing about on the tech news. Stick with the two or three you know best.
Remember, you want to fish where the fish are. And right now, for the forseeable future, the fish are on Facebook and Twitter. You can scoop up a couple extra fish in a local niche network, but you want to focus on Facebook and Twitter as a way to drive people to your location and to your website.
By avoiding these five social media marketing mistakes on your signs, you can help your customers find you more easily, connect with them, and get them more interested in doing business with you. For more information, be sure to talk to your local SIGNARAMA store owner, and he or she will be able to help you out.
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A luxury home without a plush home theater is like an apartment without balcony. The elite movie buffs dream home theatre room is as much about the theme for a private escape into the world of cinematic experience, as it is about the high-end home theater equipments. The dream home theaters are designed to create a cinematic aura; from Star Wars themed home theater to Titanic themed home theater – we have seen the finest custom home theaters of the rich and the famous. The latest is The Dark Knight Themed home theater by Elite Home Theater Seating, known for their custom luxury home theater and home theater furniture. Built at a cost of $2 million, the luxurious home theater reminds us of the Batcave theater room by a company dubbed BKZ Contractors for a die-hard batman fan, back in the past.
The Dark Knight home theater is being built in a private home spanning 12,000 square foot in Greenwich, Connecticut. The highlights include 180” film screen with Batsuits on each side, besides the backlit life-size Batsuit standing across the room. There are a total of six Batsuits placed throughout the room. The other details include winged gargoyles, private cylindrical stainless steel elevator with glowing bat symbol, mock secret tunnel exit, bat computers, and race-car inspired home theater chairs to be in tune with the luxurious batmobile vehicles. The Exit gate is designed to look like a secret tunnel approximately 30 feet long.
The home theater project will be finished by November 2012. The notable custom home theater room by Elite home theaters includes a Pirates themed home theater the company has designed for a client in Palm Beach,Florida.
Superior Quality, Custom Made Home Theater Seating.
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Call today for a free Quote and Bid. 801-796-9901 or visit our Website at http://www.SoundAdviceUtah.com
Utah Restaurant Mobile Website - Restaurant Internet Marketing
2012 Mobile social networking means good news for new social startups In the U.S., the majority of consumers will soon have smartphones (Neilsen puts the figure at 54% today). Smartphones are about the most important thing to happen to social networking since Harvard sent its acceptance letter to Mark Zuckerberg.
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Read this great article from Open Forum
Should Your Small Business Be on Google+?
Google+, which recently celebrated its first anniversary, has gained a reputation as a desolate wasteland of a social network. Google has fought back, claiming an ever-growing userbase (75 million daily active users today) but the calculation methods are sketchy at best.
Given the platform's lack of popularity, should you bother maintaining a Google+ presence for your small business? Absolutely.
Why? There are two reasons, says Jacob Smith, digital marketing specialist for Zumba Fitness.
Show Up in Search
First, Google+ integrates with all of Google's other extremely popular public-facing services: search, Google Places, Google Maps and so on. Any business on Google+ will likely see an SEO (search engine optimization) boost from maintaining an active Google+ page. If you're running a brick-and-mortar store, such as a restaurant or appliance shop, having a Google+ page will help add valuable data to your Google Places page.
"For small businesses, Google+ isn't another one of those minor social media platforms that pops up and can be ignored," says Smith. "[Google is] tying it to SEO and other purposes. There are some realms where you need to be there to have a brand. If you take my name and Google it, my Google+ profile comes up as a good result. John's Locksmiths will show up quicker on organic search if John has a Google+ page."
Communication Tools
SEO and brand management aside, Google+ can be a powerful tool for a small business to use internally. When you combine the social network element of Google+ with services such as Google Docs, what's left is an extremely capable communications tool for already-established networks.
"Google+ has a lot of integration with other Google products," says Smith, naming Gmail and Google Docs as examples. "We use Google's full suite of apps internally. While we're writing on Gmail, we can hop on to Google+ and communicate ideas with coworkers in real-time. If you're using Facebook [or Skype] like that, you're jumping through platforms to do the same task."
Additionally, Hangouts can be a user-friendly way to host video conferences for brainstorming sessions or troubleshooting.
"Small businesses can do a lot with Hangouts," adds Smith, pointing to how easy it is for non-tech savvy people to engage in a Hangout and share documents and presentations with one another. "In the newest setup for Google+, you can pull people in from Gmail, swap screens and share documents."
Google+ gives your small business two advantages over the competition: better search rankings and an impressive array of internal communications features. So why wouldn't you use this free tool?
How is your small business using Google+?
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Utah Restaurant Mobile Website - Restaurant Internet Marketing
You don’t have to look very far to see that nearly everyone is using some sort of wireless device and these devices are being used by a growing number of users to access the internet.
Failing to recognize this could mean you’re losing out on a large portion of your potential market share.
We’ve all heard the phrase: “Leaving money on the table”… It means neglecting opportunities to make as much profit as possible with products and/or services you already sell. But how does this apply to mobile websites?
Well for starters, if you don’t have a mobile version of your business website, your mobile visitor is forced to view the desktop version of your website on the small screen of their mobile device. This tends to lead to frustration and the visitor quickly leaves without finding what they were looking for.
Mobile websites are designed and coded so they can fit within the exact screen size used on mobile phones.
Business mobile websites allow businesses to advertise their products and services directly to mobile phone users who use their mobile phone to search for products and services at the instant they are needed.
1) Another online medium to market your business brand
2) Create the perception of a reputable and trusted business and show you are above your competitors
3) Increases business “find ability” and market reach to customers on the move
4) Increases your business search engine listings and rankings this is a plus in Google search
5) Grow your customer database by using mobile site coupon codes and QR codes
6) Directly market to your prospects and customers personal mobile phone with instant offers
7) Improve communication interaction between your business and your customer’s with content that has a specific call to action
Make changes to your mobile site content quickly and easily with no technical knowledge just call us and we can make the changes for you in no time.
9) We can add daily or weekly specials – Coupons, QR Codes and events right to your Mobile website or calendar.
10) Process real time online payment transactions for instant payment for purchases if needed via PayPal
11) Give customers a “direct dial” link into your business for support from their mobile phone
4 Reasons Why You Should Have A Mobile Version Of Your Business Website
To begin, if you don’t have a mobile version of your business website, your mobile visitor is forced to view the desktop version of your website on the small screen of their mobile device. This tends to lead to frustration and the visitor quickly leaves without finding what they were looking for.
Before we purchase anything these days, we like to know a little more about what we are thinking about buying. Generally we will search online to read any reviews or complaints that have been posted about the product or services in question. However, we know for any business to succeed it must ensure that it can provide information that its potential customers will want. Certainly in the last few years the importance of mobile websites for local businesses has grown quite substantially.
So, what are the reasons why you should have a mobile version of your business website and have it mobile friendly? Below, I take a look at some of these.
1) Year by year the number of people who are choosing to use the internet for information is growing by leaps and bounds. During the last ten years, there has been a huge rise in internet usage. As a matter of fact, in the USA alone, it grew an amazing 150% between 2000 and 2010.
2) Around 60% of all people who own a mobile phone today will go online and around half of these will actually be spending time online at least once each day.
3) The creating of a mobile website for your business is relatively inexpensive. Although, how they are designed is different from the way in which a traditional website will be designed because of the screen size and resolutions that need to be worked with. Plus, you will find that creating such a site doesn’t take up as much time.
4) Mobile websites allow businesses to advertise their products and services directly to mobile phone users who use their mobile phone to search for products and services at the instant they are needed.
Call us Today for your Utah Mobile Local Restaurant Internet Marketing needs in Salt Lake City and Beyound. Text 801-769-0112 for more information. Mobile Website creation - Email\SMS\Coupon Promotions
Step into your consumer mindset for a moment. You’re online and you visit XYZ’s company website. Why? You need information. You want to buy something. Or maybe you’ve never heard of them and want to figure out what they do. Who knows.
When you get to their website, it’s not working right for various reasons. It’s slow. It has broken links. It’s just not a good user experience. Now, what is your perception of XYZ after visiting their site? [I'll pause here to give you a moment to think about this.]
And the correct answer is: You think their company sucks.
I recently stumbled across a bit of research by 1&1 Internet, the big hosting provider, that shows that most people just won’t forgive a faulty website. The report also says that 68 percent of Americans are more critical towards website errors today than they were five years ago.
Luckily, 1&1 asked what irks people the most. Here are the five biggest reason why your website may suck:
It runs slow.
Some pages load fast, some load slow
Broken pages and links
The URL isn’t working.
Online orders aren’t processed
Something that we know about mobile users is that they’re even more impatient than desktop users. This makes sense, right? Smartphone users are on-the-go. If you’re on your phone searching for information, you probably need it immediately.
Bottom line: Your website, mobile or not, better work or you risk losing customers.
About Jennifer Gaines
Remember what is was like NOT to rely on the Internet? I do.
At Sound Advice, we provide the very best in customer service, system design, and quality products. 801-796-9901 We specialize in Full Service Dedicated Home Theater and Distributed Audio Systems that are easy to use, reliable, and visually appealing. Our goal is to assist the customer in achieving an Audio/Video, Automation, or Telephone system that best fits their needs. We are a full service custom audio video installation company that provides full service audio video work all over the western US.
At Sound Advice, we provide the very best in customer service, system design, and quality products. We specialize in Full Service Dedicated Home Theater and Distributed Audio Systems that are easy to use,
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The most significant and life-altering gift yoga can give you is a deep sense of yourself. But you may ask yourself: What does that mean? It sounds like a good thing to do — get a deeper sense of yourself — but what does that really feel like and look like?
Yoga, on the other hand, offers no solutions. It can’t fix you. But it can put you in touch with yourself. It can teach you how to fix yourself. Instead of fixating on solutions outside of yourself (that new sweater, this new diet guru, a new ab machine), yoga turns your attention inward. As cliché as it may sound, the answer to every question is inside of you.
The meditative aspects of yoga are inherent in the physical postures, the most commonly practiced form of yoga in the United States. The benefits of a physical yoga practice are endless, but for the sake of your probably busy schedule, I will share with you seven life-enhancing benefits of a good, solid physical yoga practice.
1. Yoga increases flexibility. In fact, flexibility is practically yoga’s calling card. From the practice of yoga, flexibility naturally increases. What often goes unsaid is there is more benefit to flexibility than just flexibility. Stretching connective tissues in the body makes the tissue more elastic. Just like a rigid tree will break in strong winds and a more flexible one will bend without breaking, making it through any kind of accident without tearing muscles, ligaments or tendons is the mark of a flexible person. A tissue that can stretch will not tear.
2. Yoga prevents aging. As a body ages, its connective tissues and organs become rigid. This rigidity is the effect of denseness without circulation. If a plant that has not been watered in a long time, the roots have trouble drawing nourishment from the soil. If the body is not regularly stretched out, tissues become dense and are often coated in fibroid tissue. It’s difficult for the tissues to get blood through them, let alone vitamins, minerals or energy. Keeping your muscles flexible will keep the body young, and diminish the overall effects of aging.
3. Yoga tones the organs. Every posture in yoga has several functions. The forward bend helps to flush the kidneys. The triangle opens the liver. When held for the right amount of time, a yoga practice can revitalize and tone every one of the internal organs. The benefits of keeping your organs in good condition go without saying. The financial benefits alone of avoiding a visit to the hospital for a transplant speak for themselves.
4. Yoga increases healthy energy flow. The yogis of ancient India discovered nadis, or energy pathways, that flow through the body. As we age, the nadis constrict, allowing less and less vital energy to flow through the body. The result is aging, loss of energy and eventually death. The practice of yoga is designed to keep these energy pathways open, thereby allowing plenty of vital energy, or life force, to flow into the body. This flow not only keeps you young, it also keeps the body healthy.
5. Yoga focuses the mind. As you progress with a physical yoga practice, you will find your ability to concentrate will also increase. The yogis of ancient India were very clever, and it seems that they developed the physical postures in such a way that it is practically impossible to do them if the mind is racing elsewhere. It’s essential to focus on what you are doing in the here and now while practicing yoga? unless you want to wind up in an out-of-balance heap on the floor.
6. Yoga gives you power. In the practice of yoga, one eventually realizes that thinking is a choice, not an obligation. The mind is like a powerful computer. It’s a great tool to be used by YOU, the operator, when it is helpful.
Yoga gives you the power to choose whether you want to be thinking or not. Yoga returns you to the position of the master over your mind, and there is more power in this mastery than dreamt of elsewhere. It can assist in overcoming compulsive eating, drug addiction, angry outbursts and many other behaviors (which begin as thoughts), which often overpower and rule lives. This ability to choose which thoughts you empower is the essence of all power.
7. Yoga gives you love. Through the practice of yoga, one comes to realize that we are all in this together. Yoga, in its essence, means union. And this union makes itself apparent on many different levels. You will come to know yourself, to find integration in the many aspects of your life. But you will also come to know others for who they really are. Beyond the masks we wear, we are all going through life in the same way, searching for union with each other and with a higher power.
Through yogic practices, you gain the insight to see through the masks of the ego, and to look deeply into your own heart. Why are you here? What is life showing you? How are you looking at the world? To come to know yourself is to love yourself with an unconditional mother’s love. And to love yourself is to love the world and all of its inhabitants.
Figure correction by utilizing high-frequency ultrasonic waves.
other known names: Ultrasonic liposuction or ultrasound lipo.
How Does it work?
The results of surgical and ultrasonic liposuction are practically the same. However, with ultrasonic, one can avoid the surgical procedure and its consequences–ie: general anesthesia, cutting & scarring, pain and overall health risks. Dieting will decrease fat cells in size; however, although the size of the fat cells is decreased the quantity remains the same. With Sexy Lipo UL fat cells are permanently destroyed so UL is the most effective way to eliminate fat cells.
What are the Results?
One procedure can remove up to a pound of fat or 1.5 inches of the area being treated. Scientists have confirmed that our fat cell quantity is determined before we reach the age of 20. This quantity is also determined by diet and lifestyle. We then live with our initial quantity of fat cells for the rest of our lives, unless we do something about it. This explains why some people don't gain much weight while others do.
Contact Sexy Lipo at the Veo Clinic in Ogden, UT. Ultrasonic Liposuction, figure correction by utilizing high-frequency ultrasonic waves. One procedure can remove up to a pound of fat or 1.5 inches of the area being treated. Call 801-621-0270.
Mobile Marketing - Integrate SMS/Text Messaging as Part of Your Marketing Strategy
Mobile Marketing
In a report done by CTIA Wireless Association it was reported that 250+ million Americans carry mobile phones - that's over 80% of the nations population. Mobile applications will continue to be developed and smartphones and tablet PCs will remain a part of our daily lives. It's no longer just about mobile access to email, messaging, calendars and websites. We will see more location based services, mobile gaming, applications, and event-based mobile marketing. We've been inundated with new technology from Apple's iPhone, iPad and Google's Android integration. I guarantee it won't stop there, we will continue to see mobile marketing innovations throughout 2012 and beyond. We will see new devices, faster speeds, and location based technologies integrated with one another.
Text BizSocialBoom to 58885, with your name and email, to try it out and see how Text Follow up systems work! or visit
The philosophy of ConnectShare is built upon “the more you share the more you succeed”: By sharing connections with others, you receive connections in return that help you succeed. This is predicated on the age-old idea of "What goes around comes around."
Our Goal
The goal of ConnectShare is to help business professionals share and receive meaningful business and personal connections that further each others businesses. This is achieved through a professionally structured system and program that enables all to benefit as a result.
“If I share and seek meaningful connections for you, it is human nature that you will share and seek meaningful connections for me, and we will both benefit as a result.”
Imagine if you could gain quality connections, just like the ones you’ve formed over the years, by attending a single half-day event! ConnectShare! 801-734-8270 Real Connections. Real Success.
Unless you run a zoo, or are involved with exotic animals, you probably don’t spend much time thinking about penguins. But perhaps you should!
Fairly recently, the folks over at Google released their newest search algorithm—named Penguin—that is changing the way search is done on the Web. One of the descriptions of this new algorithm is that it searches more like a human. In a recent post, one HubSpot customer made the following observation:
With the release of Penguin, ranking higher on Google seems to be less about gaming the system and more about engaging the visitor. It’s no longer enough to just drive visitors to your site by any means possible. In fact, SEO itself seems to be becoming a far more long-term, human strategy than a short-term, technical tactic.
The post is spot on and well worth your time to read. It’s also a validation of something you’ve read time and again: Good marketing has never been about tricks and tools and gaming the system.
Good marketing is about understanding your audience. It’s about thinking like your customers or potential customers think. It’s about asking the questions they would ask and then giving them the information they need in order to make an informed decision that will solve their problem.
So should you abandon Search Engine Optimization altogether? No! But instead , you should learn to think like your customers—and use your marketing to give them what they’re really after.
Promoting a business can be extremely taxing, especially when you're just getting started. If you're into checking out marketing blogs, you've probably come across some information about YouTube marketing. This form of advertising falls under the umbrella of video advertising, which falls under the even larger umbrella of Internet marketing. Take a look at some specifics of this business strategy to deepen your understanding about its importance and utilize it to help popularize your products or services.
Why Online Video Advertising?
Video marketing is one of the leading advertising platforms on the Internet. People of all ages and from different backgrounds are taking advantage of this promotional opportuníty in an effort to maximize the visibility of their business. It falls under the concept of showing rather than telling and continues to draw an abundance of viewers if done correctly. There are several types of video marketing. The primary kinds include article video marketing, viral video marketing and social video marketing. Individuals can utilize one or multiple forms according to their specific needs and intentions. If you're not certain about how to implement videos, it's a good idea to consult with a professional or consider audio production schools in your area that'll provide thorough instruction:
Article Video Marketing
This type of video marketing typically interests those who prefer the less time-consuming practice of watching informational videos rather than reading articles. Video marketing involves businesses or individuals developing numerous short clips that display the contents of articles written beforehand. Most videos are between two and five minutes and cover a wide range of topics. After the videos are created, they're uploaded onto popular video-sharing websites to target an audience.
Articles can be converted into videos in a number of ways. One of the most popular ways is to turn the written pieces into a PowerPoint presentation or animated slideshow. Pictures and a voiceover narration are usually added to the presentation before it's recorded via screen capture software and put on the Internet for viewing pleasure. An alternative involves recording an article and saving it as an MP3 file. Afterwards, video layout software is used to change the audio to a video. The finished product is then exported and uploaded to relevant websites for exposure. Viral Video Marketing
Another form of online video advertising is viral video marketing which contains humorous events, eyewitness incidents or clips from comedy sketches on television. Many clips are shot by amateurs on mobile devices and edited with the use of economical tools and software before being published on video sharing sites, social networking sites and personal websites.
Most viral videos are created as a dialogue and shared with the intention of entertaining family and friends, although many people use it as a way to engage prospective customers. This option has benefited word-of-mouth marketing and was preceded by email-sharing. These videos continue to grow in popularity in a variety of sectors, including education and music. However, fans of this concept must be careful not to violate copyright laws, as this has been a major downside to viral video-making and has been the result of several problems within the entertainment industry. Social Video Marketing
This choice is equally significant. Social video marketing (SVM) is similar to viral video marketing in that it engages a wide audience through the distribution of video. However, the notion of self-expression tends to be more evident. This form of video marketing relies heavily on social theory, consumer culture theory, and economic theory.
SVM also intends to leave a deeper contextual message, rather than simply being a pass-along model between sender and recipient. In other words, a more individualistic approach is taken and the finished product tends to have more depth as it forms solid relationships and builds trust between publishers and viewers.
Introducing YouTube
Despite the kind of video marketing used, many advertisers can attest to the benefits of sharing their clips on YouTube. This video-sharing site attracts millions of visitors on a regular basis and contains a large host of products, including music videos, TV clips, movie clips, video blogs, and original clips. Although mostly individuals upload videos on the site, several major corporations have been known to make contributions as well.
Content is constantly investigated by YouTube's employees. Explicit or offensive material can only be viewed by registered users. This group also has the privilege of uploading videos, as well as watching them. Unregistered users, on the other hand, solely have the right to view distributed clips.
Besides uploading, YouTube also contains other valuable features. Playback is a major attribute on the site and enables users to view finished products if an Adobe Flash Player plug-in is installed on their computer. Browsers that support specific HTML5 versions, such as advanced video coding and WebM, also afford individuals the opportunity to view videos, although some clips are still inaccessible with this alternative. Additional features include 3D videos, various platforms and a new localization system.
How it All Began
At the beginning of 2005, YouTube was established by three former PayPal employees. The entire concept of the video-sharing website was developed over the course of a few months and started out as a technology start-up company. Its headquarters were initially located in San Mateo, California.
After its inception, the site grew faster than anticipated. By the summer of 2006, it was reported that thousánds of videos were being uploaded every day and millions of viewers were watching clips per day. Numbers continued to increase and moved into the billions by 2010. Since then, YouTube has embarked on several new concepts, such as the ability to upload full-length videos and the free streaming of specific content. A new design was also launched to provide additional benefits to users.
Today, YouTube is headquartered in San Bruno, California. After being acquired by Google, the Google+ social networking site was integrated with YouTube which allow the site's videos to be viewed from Google's interface. YouTube is a dominant force in the online business market in the United States and it also ranks relatively high in other regions, including the United Kingdom. As of 2012, more than 4 billion videos are streamed per day.
About The Author Article by James Chapman. Learn more about YouTube marketing. AppliedOnlineMarketing.com
http://www.BizSocialBoom.com Local Marketing, Video Marketing, Main Street Marketing. text your name and email 801-901-3480 and find out more about your website on the first page search results. Local and Video Marketing. http://www.youtube.com/watch?v=pcc8vRf8hDw
A QR code (Quick Response code) is a type of two-dimensional barcode. QR Codes are easy to generate and can be read using smart phones (and other types of readers). With a QR Code you can code the URL of your website, or a passage of text or other information which can then be decoded quickly with a smart phone.
Summer Swag Fest 2012 - Promotional Products Salt Lake City, Utah
Summer Swag Fest 2012
May 25, 2012
looking for Marketing inspiration? Jumpstart your summer campaign by attending the only Promotional Products show that focuses on you the end user. Get your Swag on and see the latest in Promotional Products, Large and Small format Printing, Screen Printing and Embroidery, and Incentive products. Meet marketing professional, take product samples and catalogs, see whats working in your industry and most of all have fun. Register now and be entered to win our grand prize of an Ipad 3 along with lots of runner up prizes. If you need more information call (800) 497-5558 or emailinfo@swagfest.net.
08:00 — 14:00
Exhibit floor open for you to browse feel touch and take samples
Room203
10:00 — 10:45
Why Promotional Products Work: Learn how promotional products can help your business and why is important to work with a promotional products expert to help with your next marketing campaign. Matt McDuffie will be your guess speaker
Room TBD
11:30 - 13:00
It’s Refreshment time come network with others.
12:00 — 12:45
Incentives What Is This and How Does it Help: Incentive programs are becoming a necessity in business learn how the you can implement
Stylist California - Personal Stylist in California
Total Style Solutions provides professional image services to men and women seeking to be at their personal best when it comes to the image they portray. Consultants work with everyone from the average stay at home mom to high profile corporate executives. Working with Clients in the Mountain West. Utah, Nevada, California and more.
Within the first few seconds of meeting, people make up to 11 different assumptions about you.
What does your first impression say about you? By learning to project the right visual style, you can achieve a positive and lasting impression that will promote success. Total Style Solutions’ Personal Style Consultation helps you define and refine your unique visual appearance, enabling you to take your first step toward achieving your image of excellence. By evaluating your personality, physical appearance, lifestyle and goals from the image assessment form, we help ensure you are projecting your true style.
Tressa Branin Image Consultant and Corporate Trainer
Total Style Solutions provides professional image services to men and women seeking to be at their personal best when it comes to the image they portray. Consultants work with everyone from the average stay at home mom to high profile corporate executives.
Style Solutions specializes in personal packaging and presence, which helps our clients discover and effectively manage the tools needed to confidently prepare themselves for success. Consultants analyze every aspect of the client’s lifestyle and personality in order to build a wardrobe that maximizes the client’s personal presence in any situation they may encounter from day to day.
Tressa Branin is a powerful trainer who combines high energy with a clear and concise style to effectively teach and coach her clients. One-on-one or in a large group, Tressa helps people see their potential and inspires them with knowledge and practical solutions. Tressa is a lead Corporate Image Trainer for The Winning Edge.
Tressa was a Director with the internationally known image company, BeautiControl and today, is one of the premier National Trainers with Cookie Lee Jewelry. Tressa has over 14 years of experience in the image industry and a Marketing degree from the Fashion Institute of Design and Merchandising in Los Angeles. Blending her experience in the fashion and image industries, Tressa’s passion is guiding her clients through the process of defining their personal style thus creating the confidence needed to maintain their personal best. Tressa is the owner and founder of Total Style Solutions, Inc., an image consulting firm in Salt Lake City, Utah. Contact us for a free no obligation phone consultation.
Ezra is the founder/creative director of SmartMarketer,
an information hub for do-it-yourself entrepreneurs. He is also a
partner in BOOM! by Cindy Joseph and the company’s head of digital
marketing. He runs a private network of eCommerce websites and regularly
consults for companies across the U.S and Canada. Ezra is also the
head of We Are Family Manhattan, an all-volunteer, no cost of
administration non-profit organization, Ezra organizes the
re-distribution of surplus goods and food to those in need.
