Tuesday, May 17, 2016

Amazon’s New Online Video Platform Doesn't Need To Beat YouTube To Win

Amazon’s New Online Video Platform Doesn't Need To Beat YouTube To Win

Amazon Video Direct lets creators get paid to upload videos. That doesn't mean the company is trying to be YouTube.

by Nicole LaPorte 05.12.16 1:25 PM - Article here:

This week Amazon ratcheted up its attack on online video platforms, going squarely, it seems, after YouTube and Vimeo, and to a lesser extent Netflix and Facebook. Its new service, Amazon Video Direct, will let anyone upload video content to Amazon and its ad-free Prime Video service, and take home a share of revenues from rentals, sales, and streams.

Under the program, Amazon Video Direct, content creators will receive either 55% of revenues from rentals or sales of videos, or $0.15 per hour streamed, with a cap of $75,000 a year. There's also the opportunity to sell videos as an add-on subscription to Prime Video through the Streaming Partners Program, or to have them stream to any Amazon customer with ads, in which case the creator gets a 55% share of ad revenues.

The swelling online video ad market and the growing number of online viewers (who to an e-commerce company like Amazon are essentially customers) are spurring everyone from social media giants like Facebook to newer upstarts like Vessel to go after video creators and woo them with ever more advantageous deals. The play also expands Amazon's dive into video content, which it has been aggressively pursuing in recent years with original series like Transparent, Mozart in the Jungle, and an upcoming Woody Allen series

Interestingly, Amazon's new proposition isn't that much more financially appealing than YouTube's, but the fact that it is giving creators a great deal of flexibility and empowerment to determine how and where their stuff is streamed is a savvy move on Amazon's part. YouTubers have long complained about the power that the Google-owned company wields over them, even as it has made some of them very, very rich. Many have complained about the 60-40 revenue split with AdSense, while YouTube Red, the company's $9.99 a month subscription service, incited grumbling that YouTube was forcing some of its stars to go behind a paywall. So even if Amazon isn't offering to print money for creators, selling AVD as a "self-service" platform is a way for it to amplify the message that it's putting creators first.

Built on the idea that more content will drive more Prime subscriptions, and the idea that "if we can have customers engage with our content, they will spend more time shopping.

Still, uploading videos to Amazon is more cumbersome and time-intensive than on other video sites: Uploaders must include their credit card and social security number, and videos must be captioned (Amazon offers a fee-based service that will build caption files for each video). And videos don't appear immediately as they do on YouTube, Facebook, or Vimeo: The company says it will take 3-5 days before your video appears online.

But the process indicates the emphasis that Amazon is placing on attracting professional and semi-pro video creators, the sort that draw large fanbases and millions of views. It's also signed on companies like Conde Nast and The Guardian, who will upload their video content to the platform.
Amazon already spends an estimated $3 billion annually on its streaming video content, and according to estimates by Piper Jaffray, boasts between 57 million and 61 million Prime subscribers, compared with Netflix's 75 million monthly subscribers. Meanwhile, eMarketer estimates that digital video advertising will grow by 28.5% this year to $9.84 billion, and nearly $2 billion of that pie will go to YouTube, which boasts over 1 billion monthly users.

Of course, the ultimate beneficiary of AVD is Amazon itself, for which AVD is—more than anything else—a marketing tool. "This a continuing strategy of Amazon to utilize content to promote its underlying business model and deepen engagement with customers, which will ultimately lead to more and more sales," said Peter Csathy, CEO of Manatt Digital Media.

In other words, he said, Amazon's is thinking, "If we can have customers engage with our content, they will spend more time shopping."

The platform can also deepen Amazon's relationships with its sellers. Small businesses, say, can create marketing videos or clips that tell their story (or even just creative content) and then drive viewers back to their retail page.

Will it work? Amazon's biggest challenge will be to direct eyeballs to its new video offerings. Are Transparent fans going to want to see user-generated clips made by video stars? Amazon's credit-card-carrying users skew older than either YouTube or Facebook. And Amazon lacks the sociability of those sites, where content is constantly shared and liked by communities of friends and fans.

It's not likely Amazon is not going to run YouTube, which has a decade of experience on its competitors, out of business. But if the real end goal is to capture a few spare minutes of its customers' attention, and encourage a new subscription to Amazon Prime or a retail purchase, then it's on its way to winning.

Wednesday, May 11, 2016

4 Tips to Building Your Non-Fiction Fan Base With Facebook Live

4 Tips to Building Your Non-Fiction Fan Base With Facebook Live

Posted by Arthur Gutch on Fri, May 06, 2016 @ 12:07 PM

Building a non-fiction readership is all about becoming an expert in your field. The more you make yourself the go-to person for questions in your niche, the more books you're likely to sell. One of the best new tools you can use is Facebook's new streaming video tool, Facebook Live. This allows you to broadcast live video right onto your Facebook wall. Fans will see your live broadcast and can ask questions right while you're speaking, making for a great interactive experience between you and your readers. It's absolutely free, making it one book marketing tool you can't afford to pass up Facebook_live_infinity_Publishing_author.jpg.
How to Use Facebook Live
You'll need an Android or Apple mobile device to stream from. For now, this program doesn't support webcams. Open the status bar on your Facebook page as if you wanted to make a post. You'll find an icon of a human being -- that's the live button. Click on this button to prep your livestream. Choose who you want to see the stream -- everyone on Facebook, only friends, or just you -- and write a description for your livestream. Press the OK button and you're streaming live. 
You won't do any good just randomly deciding to post a livestream on an odd Thursday afternoon. Begin by choosing a day and time when you think many of your readers will be home and online. Advertise your livestream by posting multiple times on Facebook the day before and the same day. This allows fans to adjust their schedules to include time to watch you. Include a teaser in your posts to interest people in watching your livestream.
What to Livestream
As a non-fiction author you've got a distinct advantage when it comes to material to share with your fans. Do a weekly Q & A session about your niche. If you write about container gardening, cover one plant or planting technique each week. Put your device on a tripod and do live demonstrations, allowing a few minutes at the end of the show for questions. Talk about exciting discoveries you've made in your niche, or do a live survey with your readers about their opinion on some controversial topic in your subject. Every niche has got something that everyone's talking about. Why not lead that discussion?
Tips for Great Livestreams
Plan to stream for 5-7 minutes. It's enough time to allow questions, but not so much that you bore the always-moving Facebook crowd. facebook_live.jpg
Remind viewers to follow you so that they can get notified about future livestreams. Mention this once at the beginning of your show, and once near the end.
Add information and links to the livestream on your website and your other social media accounts.
Vary the setting of your livestreams if possible. Take your viewers on mini field trips. Let them see your knowledge about the subject matter in a different way besides books.
Keep the Faith and May the Force be with You!

If you need Online Marketing, Web design or Publishing Contact Biz Social Boom - 801-901-3480

Monday, May 9, 2016

FAQ 18 How Can I make sure that the right people watch my videos? Video Marketing Tips

FAQ 18 How Can I make sure that the right people watch my videos? Video Marketing Tips 

http://www.JennFosterSEO.com FAQ18 How can I make sure that the right people watch my videos?
one of today’s national leading online and mobile marketing experts, is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion.  From local brick and mortar stores to online entities to large international corporations, Jenn’s years of experience and expertise has helped hundreds become front page news on all the major search engines.  She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.

A graduate of Utah State University, Jenn is an award winning web designer, author and sought after speaker.  She has been a featured speaker at such events as the Kim Flynn’s Internet Marketing Boot Camp, Utah Crowd Funding Association, and the Sandy Area Chamber of Commerce and the among others.  She was also an expert guest on Keith Shannon’s Expert Authority Podcast, The Teach Jim Show on Blog Talk Radio.  Jenn has been named one of America’s Premier Experts® and will soon be highlighted in a major national publication.

Coming from a family of successful entrepreneurs, Jenn grew up around thriving businesses and understands from the ground up what it takes to create, run and promote winning companies.  Combining her education, knowledge and life-long experience, today Jenn teaches people and businesses globally how they can get found in today’s virtual world, how they can engage prospects on their terms and how to continue to connect and follow up with prospects to convert them to customers.  By utilizing her proven techniques, Jenn confidently guarantees her clients will be on the first page of Google Search in their local market.