A Shopper who watches a video about a product is more likely to buy it.
That’s why publishers and video producers are rushing to collaborate on low-cost video book trailers. Publicists and marketing professionals believe these videos are the best new way to create the kind of buzz that attracts readers and sales.
In the past few months, publishers like Simon & Schuster, Harlequin, Scholastic, Wiley and others, have commissioned and produced hundreds of these short videos. They’re posting them on their own company websites, on Amazon, YouTube, author sites and blogs, and an expanding universe of multimedia and social networking sites.
Some of these book videos look like movie trailers, with high production values, location shots and paid actors. Some are just about the author, with talking heads and an interview at home about the book and how it was written.
Readers want a relationship with the author.
The bottom line
Here’s the bottom line: Smart buyers do research online before making any retail purchase. Book readers are no different. If they’ve heard about a book, or read something by a writer they like, they’ll search for it. When they find an actual video, the research shows that people have an attention span of about 3 minutes.
Three minutes doesn’t sound like much. But that little book video could make a big impact in your ultimate sales.
Here is some examples of some Book Trailers:
5 TIPS FOR AN EPIC VIDEO CONTENT MARKETING STRATEGY
1. Determine what your video content should accomplish.
What type of content will we promote?
What should our audience take away from our videos?
What value do our videos add?
What do our videos help our audience do?
2. Create an outline for the video topics you plan to promote. 3. Define roles for creating video content. 4. Find a home for your video content. 5. Track metrics for video campaigns.
Attention span and drop-off rate. Does your audience make it to the end of your videos?
Click-through rate. Split-test the results for email content with and without video content.
Total amount of your video content that your leads consume. How many videos do individual leads watch in a given period of time?
Putting It All Together Consider Biz Social Boom: We are More than a Marketing Company. We are More than a Design Company.
Gone are the days of point-and-shoot video marketing. Here are the days of building a strategy to align video content with the goals of your company.
There are things we need to know about our strategic video marketing campaigns. We need the insight to adjust our tactics as we go and the evidence to justify the use of resources to upper management.
Without a video marketing strategy to measure ROI, we are simply throwing video clips at the wall hoping that one sticks.
Is it time for you to rethink your video marketing strategy? Consider these 5 tips.
Does your video marketing strategy have a mission statement? If not, then defining one now can save you time, money and resources along the way.
Every brand has a unique reputation, image and audience. Therefore, every brand will look to accomplish a unique set of goals.
Looking at the characteristics of your brand – including an outline of your target audience – you can answer your most critical video content marketing questions:
Your video content can be educational, entertaining, practical or a combination. It’s up to you to create a mission statement that aligns your video content with the goals of your company.
It’s important to outline the scope of your video content. This includes categorizing your video content based on its business function.
Are you promoting video content to support products, human resources, corporate events, sales or support? Identify these business functions and determine the best types of stories to support them. You can then brainstorm the best types of videos that tell the story.
From recorded webinars, how-to videos, thought-leadership interviews and product demos to customer testimonials and case studies, detailed video content featuring high-level brand stories can enhance your SEO, build an expert reputation and earn the respect of your audience.
Begin with an outline and end with ROI.
It’s important to define roles when building a video content marketing strategy.
Will you use an in-house videographer or outsource content to an agency? Will one person be responsible for the entire video content marketing strategy or will you assemble a dedicated team?
A lot of these answers will depend on your budget, so start with an assessment to determine who you can count on for various projects and for what price.
You might want to designate different team members to handle different roles: creating concepts, writing scripts, approving content, handling the logistics of a video shoot and distributing the videos upon completion.
Hiring one specialist to oversee the entire video content marketing campaign might better suit your needs. These are the decisions you need to make.
Define video content roles and make sure everyone understands and plays their part.
Brands today behave more like media companies, many of which feature entire pages dedicated to video. Every video needs a place to live. For the most part, prime video content real estate is either on your website or on YouTube.
You can use a mix to feature video content on both your website and a distribution channel like YouTube. Just remember to SEO-optimize YouTube descriptions with links back to your website.
Also, create a video content journey on your website for prospects to dive deeper into your brand and message. Consider YouTube an example for the type of experience you want to create on your own site.
The right mix of compelling video content, SEO and user experience delivers the ROI your company needs.
Just like written content, video content requires analytics to justify the investment in the medium. You can easily determine which prospects are watching which videos and for how long, helping you track the most important metrics:
Successful video content marketing campaigns have a purpose aligned with a business goal. Creating an overall video strategy with the help of these five tips will keep your content on target so that you can rise above the competition.
Contact us today for a market-driven business strategy to take your business to the next level. 801-901-3480
Have
you heard of Flipboard, but your are not quite sure what it is? Have
you wondered how you can use Flipboard to promote your business? Well,
keep reading! We are going to show you how to leverage the app named
Apple’s iPad App of the Year in 2010 and has only gotten better since.
Flipboard
has been described as many things: A social-network aggregation,
magazine-format application software (Mashable), an app that aggregates
news and other content and presents it in a personalized magazine-like
format (NY Times), and even a really cool app that you can use to make
your own magazines (me).
About Flipboard
According to
Flipboard, “it is your personal magazine, filled with the things you
care about. Catch up on the news, discover amazing things from around
the world, or stay connected to the people closest to you–all in one
place”.
Flipboard does this by aggregating information from your
social feeds, rss feeds, and other partner websites and then presents it
to you on your mobile device. The content is delivered in a magazine
format that you can literally “flip” with your finger. It has an uncanny
ability to make even the most trivial status image look exciting.
Flipboard Magazines
Recently,
Flipboard has given its users the ability to create their own
magazines. Magazines are awesome because they not only allow you to
curate content by topic, they also allow you to share that content in a
beautiful magazine format. Some of the great features of Flipboard Magazines:
Magazines
can be public or private. Private magazines are a great way to curate
content for future marketing efforts, competitor data, etc.
You can flip content from around the web with the Flipboard bookmarklet, Chrome extension. This means that you are not limited to curating content only form the Flipboard app.
You can use the share menu on your mobile device to flip content into your magazines, as long as you have the app installed.
You
can flip magazines into other magazines. Here is one example: I
followed some of the best social media magazines by topic, such as
Facebook, Google+, Twitter, and then flipped them all into my own
magazine called the Social Media Marketing Resource Book. Think of it like each magazine is a chapter in a book.
You can manage your magazines from the Flipboard app or from the Flipboard editor, a web-based editor.
The
Flipboard Editor is your magazine dashboard. You can choose the cover
image for your magazine, set/edit the magazine title and description,
arrange the order of the items you have added and even remove content
you no longer want.
You can easily share your magazines from the Editor, using Facebook, Twitter and email.
You can change the order of your magazine items.
By default, Flipboard orders them in reverse-chronological order, but
you can rearrange the order. This is really handy if you are using a
magazine as a sort of online story book, for instance to chronicle the
growth of your business or the progression of a special project.
Click Here to Subscribe to my Podcast
You can use animated gifs! How’s that for an eye-catching cover image?
Video Marketing Strategy 2013 | Increase Your Video Traffic Formula
By now you probably should have your own YouTube Channel, making videos consistently and increasing your revenue as a YouTube star right? Not exactly how you think YouTube marketing with videos actually is. In this post I am going to share a video marketing strategy in 2013 that will clean up your old and new videos.
One of the challenges I faced before getting noticed on YouTube as a partner was how to get targeted traffic. Some of you making videos and putting up whatever you want or feel like talking about is not helping you get results. Your basically shooting blanks against a red bulls eye target and its a waste of time. It’s not your fault as I use to do the same thing until I took the time to study and learn the formula of generating leads with video marketing.
I am sure you noticed by now through internet marketing that video is powerful. Through creating videos of information that holds value to share with your viewers is what converts a op-tin to a lead. But, some network marketers who are new to video marketing end up failing to understand how to record videos and don’t follow the formula.
Let’s start with the #1 video marketing platform YouTube is where the majority of video marketing traffic is coming from so if you put your focus into the video you are creating for that audience you are going to start attracting the right quality type of leads.
Here are some facts to know:
YouTube is owned by the search engine Google.
YouTube is considered the number two search engine right behind Google (people want video answers!)
YouTube has it’s own sharing portal to easily share through social networking.
Overall average of time spent on watching videos is 15 minutes per day.
YouTube mobile gets over 100 million views per day!
YouTube is responsible for changing the game with small businesses, network marketing and MLM.
Now that we know the facts of why you should be focused on creating more videos here is the formula to follow before uploading your next video.
Video Marketing Strategy 2013 | Formula For Video Marketing
1. Video SEO Optimization ~ Before uploading or pressing the record button on your smart phone or webcam you must first do your “Keyword” research. It makes
sense to keyword video titles based on the most searched keywords people are searching for online in Google. What I use and recommend for beginners is free and
available online a tool known as Google Keyword Tool.
2. Video Has Value ~ Create videos that is content rich with value. No one cares about how much or the facts of your expenses in the production of your product or
service. You want to answer your potential customer or leads questions and provide solutions to their problems. Toss in some bonus tips and strategies so you can
bring in even more value. Consistency and relevancy for video marketing is important, if you skip around and shoot videos at random then your not going to get the
results you want.
3. Video Aftermath ~ Unless you are a hollywood celebrity or singer who is uploading videos and has a enormous following your not going to get noticed. In order for
you to reach the top of Google with your YouTube Channel is to stand out from your competition doing the 3 steps and learning the fundementals of video
marketing.
Video Marketing Strategy 2013 | How To Make A Great Video
1. Plan ahead and write your script out for informational videos but if your ranting no script is needed.
2. Film your video with a white, black or nature outdoor background. Avoid crappy lighting it will come out horrible in your videos.
3. Brand your video.
4. Keep your video under 3 minutes.
5. Include the keyword in the video, in the title, and in the description but don’t have it look spammy let it flow.
6. Avoid long boring titles and headlines.
7. Use a microphone or headset but not webcam audio because it will sound choppy.
8. Give a call to action.
I trust this information will help your Video Marketing Strategy 2013 go to the next level.
Jenn Foster at Biz Social Boom - Internet Marketing Specialist.
Contact her today at 801-901-3480
What We Will Show You TodayHow the online habits of local consumers can affect your findability
How Google + Local fits into youronline presence
. What is Local Internet Marketing?Plumber
House Painter, Salt Lake City
Local Consumer Shopping Habits?The one thing you probably didn’t do…
”Local Consumer Shopping Habits
The Internet became a
What Are Consumers Looking For?A survey was conducted by Search Engine Land consisting of 1,250 “localconsumers” (broad mix of ages, gender and location). Got 1,081 responses
This shows that Google is the most usedsearch engine
Put Your Business on The Map
Smart Phones were estimated to have51% of the market share (2011 Q3) Your business can be found by bothComputer AND Smart Phone users
Or just Google – Google +Local / Places
PlumberFix Leaks
Call your best customers and askAdd the request to e-mail newslettersAsk for a review during follow-up callsE-mail a review request to happy customers
Google + Local is dynamic and integrates across allGoogle properties such as, search results, maps andmobile.Google + Page is like a Facebook Fan Pagebut with all the social features of Google +.
People search online in many waysA presence in multiple places online will make it easier for people to find your business
Call us now at 801-901-3480.
Leave a message with your name, and email, or press 1 and talk to a live professional.
Online Marketing Utah - Biz Social Boom. View my Video Business Card! Jenn Foster at Biz Social Boom - Internet Marketing Specialist. Contact her today at 801-901-3480
Jenn Foster is the owner of Biz Social Boom and Web Design By Jenn. She has spent the last 8 years working online with web design, local marketing, video marketing, social media marketing and text/email campaigns. She has helped numerous companies get to the top of Google search. She manages blogs, newsletters, and social media platforms, like Facebook and Twitter. She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.
Her marketing formula is simple:
1.Get out there and get found!
2. Engage with your prospects on their terms!
3. Continue to engage and follow up with them!
Jenn has won awards for her web design, including the "Most Romantic Website Award" in 2010. She continues to help businesses from every niche get their phone ringing and increase local traffic. Jenn Foster graduated from Utah State University.
She is married and has 3 children. She enjoys helping business owners utilize Youtube, Facebook and other social media tools. She loves fitness classes like Zumba, sewing and going on hikes with her family. To learn more about Jenn please visit her website at www.OnlineMarketingUtah.com.
To get a free online diagnostic report on your business, text your name and email to 801-901-3480.
Our primary objectives are to build your online marketing program incrementally to control costs, integrate all the elements for the most powerful effect, and acquire the greatest results and accomplish this with zero extra work on your part. www.webdesignbyjenn.com
Call us now at 801-901-3480.
Leave a message with your name, and email, or press 1 and talk to a live professional.
http://www.BizSocialBoom.com Online Marketing Utah - Biz Social Boom. View my Video Business Card! Jenn Foster at Biz Social Boom - Internet Marketing Specialist. Contact her today at 801-901-3480
Call us now at 801-901-3480.
Leave a message with your name, and email, or press 1 and talk to a live professional.
