Showing posts with label Increase local traffic. Show all posts
Showing posts with label Increase local traffic. Show all posts

Sunday, March 6, 2016

FAQ 17 How do I create Videos that will keep my audience engaged?




FAQ 17 How do I create Videos that will keep my audience engaged?


http://www.JennFosterSEO.com FAQ 17 How do I create Videos that will keep my audience engaged?  TELL STORY.  To keep your audience engaged in your video you need to tell a story.
Video: https://youtu.be/UvXKe2ddjQM

Wednesday, January 27, 2016

FAQ15 How Do I Get People to Watch My Videos?

FAQ15 How Do I Get People to Watch My Videos? 


  • Be Relevant
  • Tell Stories
  • Who you are, What you do, Why you are different.
  • Engage and Connect with your clients by being transparent and real.
  • Create more videos so your client will know, like and trust you.
  • Use Testimonials 
  • Upload your videos after you make your videos - YouTube, Dailymotion, Vimeo, etc.

http://www.JennFosterSEO.com FAQ15 How Do I Get People to Watch My Videos? The answer is simple.... include Valuable Content and keep their attention. You need a knowledgeable expert to help you plan and execute online and mobile marketing strategies with zero extra effort on your part. Review our pages and contact us for a no-obligation consultation to help your business with Internet Marketing to Increase your Local Traffic, Online Traffic and In Store Traffic.


Sunday, January 10, 2016

FAQ12 How long should my video be?

http://www.JennFosterSEO.net FAQ12 How Long Should My Video Be? When making videos for your website, YouTube channel and landing pages, know how long your video should be.
You need a knowledgeable expert to help you plan and execute online and mobile marketing strategies with zero extra effort on your part. Review our pages and contact us for a no-obligation consultation to help your business with Internet Marketing to Increase your Local Traffic, Online Traffic and In Store Traffic.
website: http://www.BizSocialBoom.com
Video: https://youtu.be/xjyoQHzw7nk

Saturday, October 24, 2015

FAQ 5 What Social Media Platforms do I need to be on?

FAQ 5 What Social Media Platforms do I need to be on? 




Social Media Marketing
Social Media Marketing is powerful because it puts your company into a dialogue with people that are talking about what you do, who need what you have, and who want to know more. Biz Social Boom provides the following high-return social media marketing services. including Facebook and Twitter updates, Youtube SEO and setting up your Social Media Pages.

For more information you can buy the Book!

Friday, October 23, 2015

FAQ 4 Video Marketing for Offline Traffic - Organic SEO

Video Marketing for Offline Traffic - Organic SEO 
FAQ 4 How do I leverage my social media and video marketing to my offline business?




What We Do:
Our primary objectives are to build your online marketing program incrementally to control costs, integrate all the elements for the most powerful effect, and acquire the greatest results and accomplish this with zero extra work on your part.

Strategy & Planning– Developing a custom approach for your business to leverage the new online social media and mobile marketing platforms.
Social Media marketing programs – For engaging with prospects and customers on their turf, building your “tribe” of followers and establishing social authority for you and your business

Online Video marketing programs– For increasing visibility and traffic, ongoing communication with your “tribe” and social authority building

Local Directory marketing programs– For getting your business locations found more successfully and increasing traffic and sales

Mobile marketing programs– For getting your business found through mobile devices and for following up powerfully with prospects and customers through their mobile devices

Automated Follow Up systems and campaigns – For maximizing sales, keeping prospects and customers engaged and turning them into raving fans by following up through email, mobile text and voicemail

Lead Capture systems and campaigns– For leveraging social media, online video, mobile marketing to drive traffic and capture leads for automated follow up campaigns
Content Creation strategies, systems and methods – we plan and create articles, videos, tweets, social media posts, site pages, follow up emails, text messages—even voicemails for your business to fuel your ongoing program.
Web Design Services - We help you develop your website with professional design and quality.
Increase your local traffic, online traffic and in-store traffic today!
 801-901-3480

Business Category:
Marketing, Internet consultant, consultant, internet services, lead generation,Online Business Services

Business Products:
internet marketing, search engine friendly websites, facebook pages, twitter feeds, auto followup campaigns, wordpress blogs, social media, content creation, lead capture systems, SMS text campaigns, direct mail.
For more information buy the BOOK!

Thursday, October 22, 2015

FAQ 3 Increase Profits with Social Marketing & Video Marketing

Increase Profits with Social Marketing & Video Marketing 

FAQ 3 How do I use Social media and Video marketing to increase my profits?



Content Creation strategies, systems and methods – we plan and create articles, videos, tweets, social media posts, site pages, follow up emails, text messages—even voicemails for your business to fuel your ongoing program.

Our primary objectives are to build your online marketing program incrementally to control costs, integrate all the elements for the most powerful effect, and acquire the greatest results and accomplish this with zero extra work on your part.

Strategy & Planning– Developing a custom approach for your business to leverage the new online social media and mobile marketing platforms.
Social Media marketing programs – For engaging with prospects and customers on their turf, building your “tribe” of followers and establishing social authority for you and your business

Online Video marketing programs– For increasing visibility and traffic, ongoing communication with your “tribe” and social authority building

Local Directory marketing programs– For getting your business locations found more successfully and increasing traffic and sales

Mobile marketing programs– For getting your business found through mobile devices and for following up powerfully with prospects and customers through their mobile devices For more information buy the BOOK!

Tuesday, October 20, 2015

FAQ 1 Video Marketing | Organic SEO

Video Marketing | Organic SEO 
FAQ 1 Why do you need video and social media marketing for your business?


Social Media Marketing
Social Media Marketing is powerful because it puts your company into a dialogue with people that are talking about what you do, who need what you have, and who want to know more. Biz Social Boom provides the following high-return social media marketing services. including Facebook and Twitter updates, Youtube SEO and setting up your Social Media Pages.

Local marketing is the practice of getting online traffic funneled into “offline” or brick and mortar businesses.

The local marketer is an Internet marketer proficient at applying various strategies to achieve search engine rankings, increased traffic, and on site conversion be they leads and / or sales.
The local marketer is not restricted to offer these services locally.  He / she can operate their local marketing agency from anywhere in the world, as long they have high-speed Internet access.
The use of the web to find local products and services has created a demand for local Internet marketers that far outstrips the supply.  Offline businesses are currently scrambling to find qualified Internet marketers who can help them shift from outmoded forms of advertising in order to tap into where people are actually looking for local businesses.  The numbers tell the story: a staggering 40% of Google searches are for local products and services!

Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV and newspapers. However with social media,  much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined. Additionally, YouTube, gets 300 million visitors a month.

You need a knowledgeable expert to help you plan and execute online and mobile marketing strategies with zero extra effort on your part. Review our pages and contact us for a no-obligation consultation to help  your business with Internet Marketing to Increase your Local Traffic, Online Traffic and In Store Traffic.

Monday, October 19, 2015

Who is Biz Social Boom? Increase Local Traffic - Organic SEO Marketing

Who is Biz Social Boom?

Increase Local Traffic - Organic SEO Marketing 




Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV and newspapers. However with social media,  much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined. Additionally, YouTube, gets 300 million visitors a month.

You need a knowledgeable expert to help you plan and execute online and mobile marketing strategies with zero extra effort on your part. Review our pages and contact us for a no-obligation consultation to help  your business with Internet Marketing to Increase your Local Traffic, Online Traffic and In Store Traffic.

Text your Name and Email to 801-901-3480




Wednesday, September 9, 2015

LOCAL DIRECTORY LISTINGS: WHY THEY ARE SO IMPORTANT TO YOUR BUSINESS

LOCAL DIRECTORY LISTINGS: WHY THEY ARE SO IMPORTANT TO YOUR BUSINESS


mobile-search-action-conversions


In today’s local seo landscape, keeping an updated, accurate, and consistent local directory listing for your business is a must. If you are not sure what local directory listings are, then please continue reading. I will share with you what local directory listings are, where you should claim them, and why they are so important to your business’ web presence.

What are local directory listings?

Local directory listings are online informational sources that contain basic information about businesses, such as their business name, phone number, address, hours of operation, photos, and sometimes reviews or ratings. Many local listings, like Google+Local and Bing Local are factored into search results in organic and maps searches.

Is local directory listing a must for your business?

The answer to that questions is an emphatic YES! Your accurate and updated local listing plays an integral role in local seo. Search engines like Google and Bing populates these sites at the top of their organic search results when a user is searching with a local intent. But if you haven’t claimed your local directory listing, then there is a good chance that it has inaccurate or missing information about your business. This signals to search engines that they all belong to your business, which can increase the visibility of your listings (and your website) in the search results.
What’s even more important, many local consumers use search engines like Google and Bing, as well as Yelp directly on their phone, tablet, and PCs to find local businesses in their area. No matter how consumers are finding your listings, you need to make sure they provide the most accurate, compelling information possible to turn those searchers into leads.

Where should you list your business?

The first thing you should do is do a quick search on Google using your business name. Visit each local directory listing to claim and update your business information such as your business name, phone number, address, hours of operation, and photos. Your business should always have accurate, complete listings on key sites like Google, Bing, Yahoo!, and Yelp. But, those aren’t the only sites you should be on; your business should be listed on many general and industry-specific sites across the web.
To determine the top sites for your business, you can conduct a search for your service offerings to see other local directories that Google is displaying in the top 30 search results. Visit each one to claim or add your local business information.
However, this approach can only show you a portion of the local directories you may want your business listing on. And, once your listings are claimed, you’ll need to review and maintain them regularly to ensure they always contain the latest information about your business.

Read more at http://netjumps.com/local-directory-listings-why-they-are-so-important-to-your-business/

Monday, January 12, 2015

From CES’s Floor: Pixability’s CTO Reports Back on 2015 Tech

To view Original Post go to: http://www.pixability.com/live-from-ces-2015/

CES is not just about electronics anymore. It’s now one of the biggest events of the year for the marketing and ad industries as well. Over 5,000 people from the industry converged on Las Vegas to see the latest trends, set up meetings and go to parties. Industry publication AdWeek released a well-informed article about this trend and also built a whole mini-site about the event.
Hot New Electronics Trends
CES is the primary event where electronics brands release their new gadgets. In case you missed the 2015 CES coverage, I’ll summarize for you:
1) Wearables were everywhere. There were countless activity trackers, health monitors, smart watches, etc. on display.

Screen-Shot-2015-01-16-at-10.36.17-PM10

2) Ever-higher resolution TVs. Just bought a fancy 4K TV? Put it on eBay. The latest generation of TVs has…wait for it… 8K. Some of the screens are also bendable (you can control from your remote if you want a curved or flat screen…) and some come with 3D technology that doesn’t require glasses (but will give you a headache in about 20 seconds, guaranteed).

Screen-Shot-2015-01-16-at-10.37.13-PM3

3) Virtual Reality is back. VR was on display in several locations, mostly demoed on Facebook’s Oculus Rift headset. There is quite a lot of speculation about how marketers will leverage VR.
4) Inexpensive Android phones were everywhere. There are countless Chinese manufacturers who sell these phones, all with almost identical specs. That’s a huge headache for Samsung, Motorola and others who struggle to differentiate their phones.
5) Video equipment is becoming both smaller and larger. There were huge rigs on display, drones of course, but also tiny cameras that are smaller than a GoPro.

Screen-Shot-2015-01-16-at-10.39.19-PM1

6) Hello, 3D Printing! 3D Printing filled half of a full floor in one of the CES exhibition centers. There are countless companies that sell these printers now, but valid use cases will be the true test.

7) And of course… weird, wacky stuff. Standard at CES.

Thursday, January 16, 2014

It's the big day! Our book Stand Apart is FINALLY Here! Get your bonuses TODAY!

It's the big day! Dan Kennedy and Jenn Foster's book Stand Apart is FINALLY Here! 

Get your bonuses TODAY!


Hello Business Owners and fellow entrepreneurs,

Today is the big day! Just for buying my new book today, I’ll give you
HUNDREDS OF DOLLARS worth of bonuses! Stand Apart is a huge
forum for Marketing Legend Dan Kennedy and today’s Leading Experts
(including me!) who shared their knowledge and will guide you and
coach to you to success.
 

Just for purchasing the book today, and helping me get off to a
great start, I’ve put together a huge bonus package for you!
 

Here is a link to buy the book for $19.90:
Click Here to Buy it Now!!!
 

And you’ll get hundreds of dollars of bonuses, just for spending
$19.90! BUT REMEMBER YOU MUST BUY THE BOOK AT
AMAZON.COM TODAY!
Click Here to Buy it Now!!!
 

Check out all of the great bonuses you’re going to get right HERE! 
Just buy the book now, then just send your receipt to
bonus@celebritypresspublishing.com and you’ll get all the bonuses!

Here is a link to buy the book for $19.90:
 


Click Here to Buy it Now!!!

And you’ll get all that great stuff JUST for buying the book today!
BUT REMEMBER YOU MUST BUY THE BOOK AT AMAZON.COM TODAY!


Here is the link one more time:

Click Here to Buy it Now!!!
Then just send your receipt to bonus@celebritypresspublishing.com
and they’ll send you access to all the bonuses!

Thanks for your support! Enjoy the book!

Sincerely,

 -Jenn Foster, Stand Apart
P.S. - Here is a link to buy the book for $19.90:
And you’ll get all the great stuff I mentioned above, JUST for buying the book today! BUT REMEMBER YOU MUST BUY THE BOOK AT AMAZON.COM TODAY! Here’s the link one last time:
Click Here to Buy it Now!!!

P.P.S - If you are in Utah, - I'd like to invite you to My Book Signing Event:  
Click here to Reserve your Ticket Today!  https://standapart.eventbrite.com 






FaceBook

Twitter

LinkedIn

YouTube

Wednesday, January 30, 2013

Increase Local Website Traffic





Increase Local Website Traffic




Local Internet Marketing




Local Optimization


Local search is any search aimed at finding something within a specific geographic area. It is the consumer seeking information online with the intention of making a transaction offline. These results are usually located towards the top of Google with the letters A-G located next to them. This section is considered by many to be the phone book of today. This is a must for all business yet much more effective for a brick and mortar business.




Organic Optimization


An organic search is a type of search that generates natural results that were not paid advertisements. Many customers feel that these results are a more accurate reflection of what they might want when searching for a specific phrase, because of their relevance to the search terms. The intention of the consumer using the organic search results is that of doing more research for relevant websites tailored to their search terms for shopping, finding information, to verify credibility, or almost anything else that you could possibly want to find out more about. The biggest advantage of Organic Search as opposed to Local Search is the use of optimizing the website under multiple search terms (local is limited to 5) and not being confined to your 


geographic area.




http://www.BizSocialBoom.com Call us Today for your  Internet Marketing needs.  Text 801-901-3480 for more information. Internet Marketing and Mobile Website creation - Email\SMS\Coupon Promotions

Wednesday, December 19, 2012

How To Keep Your Customers After The Holidays [PART 2]


How To Keep Your Customers After The Holidays [PART 2]


It happens all too often at this time of the year: eCommerce store owners get whipped into a frenzy, trying to get everything ready for the holiday season. A list of questions races through their heads.
Are my holiday promotion emails written? Does my drop shipper have everything in stock? Are my ad campaigns (Google, Facebook, Yahoo, Retargeting, etc.) set up and ready for the holidays? Do I have enough customer support? The list of questions goes on — I know because I am one of those store owners right now.

2
h


With all the madness of the holiday season it can be easy to overlook possibly the biggest opportunity that comes with the holiday sales rush: The opportunity to turn your new holiday customers into repeat customers down the road.
Setting your store up for repeat business is one of the easiest ways to increase your bottom line. In the 1-month period shown in the image below, more than half of our visitors to that site (13,601) are returning visitors (people who visited the site at some point before the selected time period).
These returning visitors generated 56% of the revenue for that month. That means that over half of the revenue that month came from people who engaged with us sometime in the month (or months) prior.

So, how are we doing it? And how do you get your customers to come back, engage with you again, and purchase your products month after month?
Here are 2 more strategies you can use to increase repeat engagement (Check out last week’s post for the first two strategies):
#3: Set up an automated follow-up email that goes out after the product has arrived.
If your goal is to have your customers want to do business with you again in the future, make sure they to feel really well taken care of the first time around. An easy way to accomplish this is to send a “How’s it going” email after they have received your product.
The email should communicate something like this:
“Hey, John from yoursite.com here. We see that you’ve had your product a few days now and we want to make sure that everything is going okay with it. If you need anything or have any questions, here is where you can reach us. Etc etc”
This email makes your customers feel good (and therefore think favorably of you) because it shows that your company cares about their experience. It shows that you want to make sure that they are happy with their purchase and that if there is anything they need related to the transaction, you want to help.
Any merchant sending out a receipt and tracking number but not following up after the product has been received is missing a valuable opportunity to connect with customers. Plus, this is an excellent time to ask for a product review.
#4 Do A Non-Product Related Weekly Blog Post
This is the secret sauce. The above 3 strategies aim to ensure your customer has a positive experience with you the first time around and has a discount incentive to shop with you again. Just implementing those 3 strategies will increase your repeat business, but this fourth strategy really brings the noise.
So what is a non-product related weekly blog post? It’s a piece of content (video, audio, text, image, etc.) centered on something other than your products and the offerings of your store.
Most eCommerce stores serve a function of convenience but not significance for their customers: the store is a convenient interface for getting a product, but the store itself has no intrinsic significance. By providing content related to things other than your products, your brand gains significance in the eyes of your customer.
You are no longer the place they go only when they want to buy your product; you are also the place they go when they want to engage with other similar people or consume interesting content. And the more time your customers spend engaging with your brand about the things that matter to them, the more likely they are to remember your products and buy them again.
So, the key to repeat business is to engage with your community of customers (and their friends – we will do entire blog post on this particular topic) in conversations that are relevant to their lives.
By producing a piece of content each week (and sharing with your customers via email and all relevant social profiles) you are getting face time with your community each week, staying present in their lives, and NOT trying to sell them anything. (You’re also building a helluva lot of good will!) You become a fixture in the digital lives of your customers when, as they are going about their internet routines, you pop up with something relevant and useful.
Doing this consistently (but not obnoxiously) takes you from the “faceless-store” category to the “trustworthy brand” category in the minds of your customers. All of this results in customers who like you, trust you, and buy from you again when make offers in the future. And as an added bonus, your customers will begin sharing your content with their friends, which means your brand reaches new people via the holy grail of traffic methods: personal endorsement.
Since we’ve been using this weekly branding strategy, we’ve seen the response to our promotional/sales emails jump by 200%. This is one of the most powerful (and most often overlooked) ways to find growth in your business.
Now is a great time to start! Produce a video or two, write a blog post, and get them out there this month while everyone has their attention on your store for the holidays. Also, be on the lookout for other ways you can do this.
Takeaway
If you want your store to be around for a while, you must look beyond the point of sale. By creating relationships with your customers you can become a trusted source of information about the products you offer as well as related topics of interest. Broadening the scope of your interaction with your customers increases the significance your brand takes on their lives—and that makes the decision to buy from you instead of some other faceless store an easy one.
I hope you’ve enjoyed this article and please leave any comments or questions below!

About the author

Ezra Firestone Ezra is the founder/creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs. He is also a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S and Canada. Ezra is also the head of We Are Family Manhattan, an all-volunteer, no cost of administration non-profit organization, Ezra organizes the re-distribution of surplus goods and food to those in need.

Tuesday, December 18, 2012

How To Keep Your Customers After The Holidays [PART 1]


How To Keep Your Customers After The Holidays [PART 1]

It happens all too often at this time of the year: eCommerce store owners get whipped into a frenzy trying to get everything ready for the holiday season.
A list of questions races through their heads. Are my holiday promotion emails written? Does my drop shipper have everything in stock? Are my ad campaigns (Google, Facebook, Yahoo, Retargeting, etc.) set up and ready for the holidays? Do I have enough customer support?
The list of questions goes on — I know because I am one of those store owners right now.
With all the madness of the holiday season it can be easy to overlook possibly the biggest opportunity that comes with the holiday sales rush: The opportunity to turn your new holiday customers into repeat customers down the road.
Setting your store up for repeat business is one of the easiest ways to increase your bottom line. In the 1-month period shown in the image below, more than half of our visitors to that site (13,601) are returning visitors (people who visited the site at some point before the selected time period).
These returning visitors generated 56% of the revenue for that month. That means that over half of the revenue that month came from people who engaged with us sometime in the month (or months) prior.

So, how are we doing it? And how do you get your customers to come back, engage with you again, and purchase your products month after month?
Here are 2 strategies you can use to increase repeat engagement (HINT: Check the DM Blog for 2 more strategies next week):
#1: Introduce your customers to someone from your brand or company.
A good post-purchase customer retention/branding strategy should start immediately after the purchase.
Add a video on your Thank You page, and below it place a Facebook “like” box for your company. In the video, thank your customer for purchasing, and also encourage them to join your community on Facebook.
We are finding that roughly 50% of people will like a fan page straight from the Thank You page post purchase. And when you get your customers involved in your Facebook community, you’ll have the opportunity to share things of interest with them (we’ll get to that strategy later). Example:

#2: Include a package insert with your shipment.
If you are warehousing & shipping your own products this is a bit easier to pull off. That said, I have yet to run into a drop shipper who wouldn’t include a slip of paper along with all orders going out. Here are the main elements you should include on the insert:
a) Discount coupon for future order, with encouragement to share that coupon with friends.
b) Invitation to join your Facebook community by liking your company’s Facebook page.
c) A heads-up that you will be emailing them with content other than sales promotions (more on this in step 4).
The insert can be a simple piece of paper, a post card, or whatever you want. If you are going the post card route, we’ve found http://www.clubflyers.com to be a good low-priced printing service.
Set up a special coupon code that you only use on the inserts so that you can track the usage.
Takeaway
If you want your store to be around for a while, you must look beyond the point of sale. By creating relationships with your customers you can become a trusted source of information about the products you offer as well as related topics of interest. Broadening the scope of your interaction with your customers increases the significance your brand takes on their lives—and that makes the decision to buy from you instead of some other faceless store an easy one.
I hope you’ve enjoyed this article! Please leave any comments or questions below!
P.S. Don’t forget to read  “How To Keep Your Customers After The Holidays [Part Two]!”

About the author

Ezra Firestone Ezra is the founder/creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs. He is also a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S and Canada. Ezra is also the head of We Are Family Manhattan, an all-volunteer, no cost of administration non-profit organization, Ezra organizes the re-distribution of surplus goods and food to those in need.    

Friday, March 23, 2012

Yelp Help and "The Never-ending Story" of Local SEO Strategies A SPN Exclusive Article By Samantha Walt (c) 2012

Yelp Help and "The Never-ending Story" of Local SEO Strategies
A SPN Exclusive Article By Samantha Walt (c) 2012

After assistant professor Michael Luca demonstrated in his Harvard Business School Working Paper the effect Yelp reviews have on restaurant goers, many small business owners nationwide are now trying to employ their own 'Yelp Strategies.' Although Luca states the success a restaurant can have with good reviews, other small businesses do not have the same volume of reviews and thus it's difficult to agree or disagree with his conclusion. Regardless of Luca's concluding remarks, it is undeniable the impact a local SEO strategy can have for a company. With or without reviews, having a comprehensive local strategy can take you from zero to sixty in a day's work. Below, I discuss the ins and outs of dealing with Yelp and other major sites plus a look at the evolution of local listings and mobile apps.

Say what? Yelp?

Even though Yelp has made recent news, many people still have no idea what it is or, why it matters. For a quick background: Yelp, founded in 2004, is a local search engine where anyone can write a review about local services, goods, and businesses. With an average of 66 million new visitors, and 25 million local reviews written, Yelp is a premier review site. Yelp offers local business a free listing on their site with a no-follow link to a website of their choosing.



Great I filled everything out, but what about reviews?

The hardest part about doing a complete local SEO strategy is getting those reviews. On Google, the more reviews you have the higher your ranking is in Google Places. On Yelp positive reviews and higher 'star levels' result in more revenue for your business (Luca, 2012). Then again, negative reviews can result in a loss of revenue. One bad review online can affect your business for years to come but a lot of good reviews can usually outweigh the bad.

Actually getting the reviews is a whole other problem. To get a customer to review your company often means that you have to get them to think about your company outside of doing business with you. Some useful strategies to get them to care about your bottom line and stop thinking about themselves is to deliver exceptional service and remind them frequently of your existence with Facebook updates, emails, coupons, and candy canes. You can also use your local listings pages to encourage reviewing by providing links to your company site that promise positive reviewers future discounts.


Whoa! Submissions and reviews are done, but am I?

Since you are on this site chances are you have realized that SEO isn't ever done. Every day, new information is popping up about how to better optimize your site, blog, and even local listings. Having read and heard nearly everything I can find on local listings, especially Google Places, I would say I know a lot, but it doesn't ever stop. My best local listing advice is, make sure that your business is available on every site, especially ones with mobile capabilities. If you have a store front of any sort, make sure the people walking and driving in your area can find you via mobile or GPS devices. Do research on the most popular applications (apps) and make sure that your business comes up when searched. If you haven't tried it out don't worry, I have.

While writing this article I wanted to prove to myself the importance of mobile devices on local listings. Knowing Foursquare is huge I decided to test them out. I came across not only Foursquare's app, which has some 15 million purchases, but that of 10 other related apps. Most for free, each app claims to help you find 'cool' things and places based on your location. Oh and by the way, Yelp has a free application also. Apps for local business are replacing major search engines. Make sure you can be found on such apps and do not forget to make sure that your website is also mobile capable. The world is going mobile people, don't be the last to know.



Bottom Line (as I give my clients):

Have a local SEO strategy that has consistent information on each local listing site. Don't forget Luca's research and grow your testimonials online - it will help. Finally, go mobile via apps and your website. If you ever doubt the mobile revolution, just talk to my buddy Jed Alpert of Mobile Commons, a leader in the mobile evolution world, and he will tell you. Like I said above, there is always new information sprouting up about local SEO strategies, make sure you know what they are; it's fun!

About The Author
Samantha Walt does SEO and Social Media for Colocation America. With a passion for technology and internet marketing, Samantha uses her knowledge to help Colocation America reach new markets.

If you need help with your Local Marketing contact Jenn at Biz Social Boom 801-901-3480
Text your name and email to 801-901-3480 and get a free diagnostic report on how your business is doing online.
http://www.bizsocialboom.com
Increase Local Traffic with Quality Reviews and Check Ins