Showing posts with label YouTube marketing. Show all posts

Tuesday, February 17, 2015

Video Marketing For Veterinarians - Book by Michelle Duplechan & Jenn Foster

Michelle Duplechan and Jenn Foster

Video Marketing for Veterinarians

About the Authors

Jenn Foster, is one of today’s national leading online and mobile marketing experts. She is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion. From local brick and mortar stores to online entities and to large international corporations, Jenn’s years of experience and expertise has helped hundreds of others become the front page news on all of the major search engines. She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.

Michelle Duplechan is dedicated to helping your business grow by combining various online and offline methods. Her company Duplechan Marketing Solutions will bring more qualified leads through your door and help you build relationships with your prospects and customers. By using powerful tools such as online video and automated systems to capture leads and follow up with them automatically, she will help to create trust with your prospects and clients and keep them coming back to you over and over again. She is also the host of The Moms in Business Talk Show, a podcast show dedicated to moms who own their own businesses where they share the joys and challenges of raising their children while building their businesses, as well as give encouragement and helpful tips and resources. When she is not helping clients, Michelle enjoys spending time with her 2 teenage daughters, reading, hiking, and working out.

Monday, February 16, 2015

Marketing For Veterinarians Book by Michelle Duplechan & Jenn Foster

About the Authors

Wednesday, February 26, 2014

Top 5 tips to help you Inspire and Engage on Instagram - Increase Local Traffic

http://www.JennFosterSeo.net
Jenn Foster, owner of Biz Social Boom will talk about Top 5 tips to help you Inspire and Engage on Instagram - Increase Local Traffic for your Business.

http://instagram-business.tumblr.com/tagged/instagram-for-business

Wednesday, August 28, 2013

BE A WELL-OILED, CONSISTENT, VIDEO CONTENT MACHINE - Video Marketing

BE A WELL-OILED, CONSISTENT, VIDEO CONTENT MACHINE

In the chart below we see a clear

correlation between the number of videos produced and
the total amount of views that these videos
received.
Top brands understand that consistent
and frequent content production leads to increased
views on YouTube videos and channels. This claim
is further supported by analyzing the top performing

quartile of the Top 100 Global Brands against the

bottom quartile. In the chart to the right it is clear

that themost successful channels have 50% more videos
than the least successful channels

Major Report

Findings from
pixability / August: 2013

Successful Practices for YouTube Marketing Success

1. Be a well-oiled, consistent, video content machine

The most successful brands have 50% more videos per channel compared to the
least successful ones.
The best-performing brands publish high volumes of content on a regular schedule.
Top aggregate brands publish approximately 78 videos per month. Leading media
brands produce even more: close to 500 videos per month.

2. Take video optimization and YouTube channel architecture seriously

YouTube is the 2nd largest search engine, so discoverability is key.
YouTube SEO follows very different rules than traditional SEO.
Within traditional SEO—Google prioritizes web pages with YouTube video embeds.
The best performing 25% of Top 100 Global Brands took more care in optimizing
their videos and channels, maintaining twice the number of playlists and video tags
than the bottom 25%.

3. Don’t get caught in the overproduction trap; lesser quality video works well, too

The best YouTube marketers produce a broader range of video content.

Videos do not need to be prime-time quality because those with lower production value

can be just as effective.

4. Apply an “Always On” strategy to video marketing

The most successful brand marketers on YouTube integrate their online video

strategies with their traditional, offline marketing strategies.

Successful video marketers don’t hesitate to produce video series for very limited, but
highly engaged audiences, such as event participants.
17 of the Top 100 Global Brands use less than 50% of their channels.
Continued advertising results in sustainable channel growth and subscribers.

5. Apply branding consistently, intelligently and methodically

The top performers consistently brand their videos in both the video content itself as
well as in metadata, which includes titles, tags, and descriptions.
An appropriate level of branding within videos is essential because successful
YouTube videos are often used outside of the context of a branded YouTube channel,
such as website embedding.
Over-branding may limit sharing within independent communities of interest.

6. Adding more content is more important than adding more channels

37% of all channels have not been updated with fresh content for over 120 days.
Successful marketers have YouTube channels that clearly focus on specific target
audiences.

7. Engage your community with social media

Facebook and Twitter are among the most important sources of traffic on YouTube
within the Top 100 Global Brands.
Users frequently share videos on social networks, and video content is attractive for
sharing.

8.The top 25% of brands had significantly higher social sharing of video than the

bottom 25%.

Viewer sentiment is starting to show distinct trends by industry. Home and luxury

segments have the highest sentiment, while financial services and consumer goods
have the lowest.

Contact Jenn Foster at Biz Social Boom

Wednesday, August 14, 2013

How to use the Internet to increase Local Traffic - Online Business Search

Video Marketing Strategy 2013 | Increase Your Video Traffic Formula

By now you probably should have your own YouTube Channel, making videos consistently and increasing your revenue as a YouTube star right? Not exactly how you think YouTube marketing with videos actually is. In this post I am going to share a video marketing strategy in 2013 that will clean up your old and new videos.

One of the challenges I faced before getting noticed on YouTube as a partner was how to get targeted traffic. Some of you making videos and putting up whatever you want or feel like talking about is not helping you get results. Your basically shooting blanks against a red bulls eye target and its a waste of time. It’s not your fault as I use to do the same thing until I took the time to study and learn the formula of generating leads with video marketing.

I am sure you noticed by now through internet marketing that video is powerful. Through creating videos of information that holds value to share with your viewers is what converts a op-tin to a lead. But, some network marketers who are new to video marketing end up failing to understand how to record videos and don’t follow the formula.

Let’s start with the #1 video marketing platform YouTube is where the majority of video marketing traffic is coming from so if you put your focus into the video you are creating for that audience you are going to start attracting the right quality type of leads.

Here are some facts to know:

YouTube is owned by the search engine Google.

YouTube is considered the number two search engine right behind Google (people want video answers!)

YouTube has it’s own sharing portal to easily share through social networking.

Overall average of time spent on watching videos is 15 minutes per day.

YouTube mobile gets over 100 million views per day!

YouTube is responsible for changing the game with small businesses, network marketing and MLM.

Now that we know the facts of why you should be focused on creating more videos here is the formula to follow before uploading your next video.

Video Marketing Strategy 2013 | Formula For Video Marketing

1. Video SEO Optimization ~ Before uploading or pressing the record button on your smart phone or webcam you must first do your “Keyword” research. It makes

sense to keyword video titles based on the most searched keywords people are searching for online in Google. What I use and recommend for beginners is free and

available online a tool known as Google Keyword Tool.

2. Video Has Value ~ Create videos that is content rich with value. No one cares about how much or the facts of your expenses in the production of your product or

service. You want to answer your potential customer or leads questions and provide solutions to their problems. Toss in some bonus tips and strategies so you can

bring in even more value. Consistency and relevancy for video marketing is important, if you skip around and shoot videos at random then your not going to get the

results you want.

3. Video Aftermath ~ Unless you are a hollywood celebrity or singer who is uploading videos and has a enormous following your not going to get noticed. In order for

you to reach the top of Google with your YouTube Channel is to stand out from your competition doing the 3 steps and learning the fundementals of video

marketing.

Video Marketing Strategy 2013 | How To Make A Great Video

1. Plan ahead and write your script out for informational videos but if your ranting no script is needed.

2. Film your video with a white, black or nature outdoor background. Avoid crappy lighting it will come out horrible in your videos.

3. Brand your video.

4. Keep your video under 3 minutes.

5. Include the keyword in the video, in the title, and in the description but don’t have it look spammy let it flow.

6. Avoid long boring titles and headlines.

7. Use a microphone or headset but not webcam audio because it will sound choppy.

8. Give a call to action.

I trust this information will help your Video Marketing Strategy 2013 go to the next level.

See you on the next post, take care.

This blog post written by:

Rich Guzman and Anastacia Hauldridge

Thursday, May 30, 2013

Web Design Utah - Utah Web Design (801) 657-3577

Web Design Utah - Utah Web Design

The Future is Now

Years ago having a website was optional. Today it's a given. Customers are increasingly using their mobile devices to visit your website. They are more comfortable with the technology and demand more website features.

85% of mobile phones sold in 2011 were web enabled.*

Many of these web-enabled phones render the full website on their small screen. Users zoom in and out to read portions of the web page. While it's an impressive solution from the manufacturers' point of view, for the customers it can be a frustrating experience. They have to resize the site to read different sections, and can have a hard time using small buttons that are intended for interaction with a mouse rather than for a finger on a touchscreen.

25% of web users are mobile only*

It's now possible to easily address these frustrating user interface issues thanks to advances in the field of website design. While in the past it was necessary to have a separate mobile version of the site, it's now easy to maintain one site that serves many needs. The solution is a responsive website.

What is a responsive website?

A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. Responsive sites can be designed to make the text on the page larger and easier to read on smaller screens. They can also be configured to make the buttons on the phone's screen easier to press. More sophisticated ways of using responsive design on a mobile device include: formatting the website to hide or present entirely different information, radically changing the graphics and colors, or even reducing the site to emphasize just its most important piece.

Responsive websites aren't a costly investment.

In many cases an existing website can be upgraded. Call today Call (801) 657-3577

If it has been more than 2 years since you refreshed your website, it's time to start thinking about an overhaul. Content Management Systems are much more robust than they were several years ago, and provide many new features for you and your users. Content Management Systems also empower you to make changes to the site's content without extensive knowledge of HTML. In addition, some older features are becoming outdated. If your site uses Flash, many phones don't currently support it, meaning that customers won't be able to see your content. Adobe, the manufacturer of the Flash platform just laid off 750 employees and is shuttering one of their divisions responsible for the development of Flash for mobile devices.

It's time to make your site ready for mobile users, give us a call today!

Or visit us at WebDesignByJenn.com

Web Design Utah - Utah Web Design Call us Today for your New Website, Mobile Website and all your Internet Marketing needs in Salt Lake City and the World. Call (801) 657-3577 or text your name and email.

WebDesignByJenn.com

Friday, May 24, 2013

Local Marketing Utah - Biz Social Boom

Jenn Foster at Biz Social Boom - Internet Marketing Specialist.

Contact her today at 801-901-3480

What We Will Show You TodayHow the online habits of local consumers can affect your findability

How Google + Local fits into youronline presence

. What is Local Internet Marketing?Plumber

House Painter, Salt Lake City

Local Consumer Shopping Habits?The one thing you probably didn’t do…

”Local Consumer Shopping Habits

The Internet became a

What Are Consumers Looking For?A survey was conducted by Search Engine Land consisting of 1,250 “localconsumers” (broad mix of ages, gender and location). Got 1,081 responses

This shows that Google is the most usedsearch engine

Put Your Business on The Map

Smart Phones were estimated to have51% of the market share (2011 Q3) Your business can be found by bothComputer AND Smart Phone users

Or just Google – Google +Local / Places

PlumberFix Leaks

Call your best customers and askAdd the request to e-mail newslettersAsk for a review during follow-up callsE-mail a review request to happy customers

Google + Local is dynamic and integrates across allGoogle properties such as, search results, maps andmobile.Google + Page is like a Facebook Fan Pagebut with all the social features of Google +.

People search online in many waysA presence in multiple places online will make it easier for people to find your business

Call us now at 801-901-3480.

Leave a message with your name, and email, or press 1 and talk to a live professional.

Wednesday, January 30, 2013

Increase Local Website Traffic

Local Internet Marketing

Local Optimization

Local search is any search aimed at finding something within a specific geographic area. It is the consumer seeking information online with the intention of making a transaction offline. These results are usually located towards the top of Google with the letters A-G located next to them. This section is considered by many to be the phone book of today. This is a must for all business yet much more effective for a brick and mortar business.

Organic Optimization

An organic search is a type of search that generates natural results that were not paid advertisements. Many customers feel that these results are a more accurate reflection of what they might want when searching for a specific phrase, because of their relevance to the search terms. The intention of the consumer using the organic search results is that of doing more research for relevant websites tailored to their search terms for shopping, finding information, to verify credibility, or almost anything else that you could possibly want to find out more about. The biggest advantage of Organic Search as opposed to Local Search is the use of optimizing the website under multiple search terms (local is limited to 5) and not being confined to your

geographic area.

http://www.BizSocialBoom.com Call us Today for your Internet Marketing needs. Text 801-901-3480 for more information. Internet Marketing and Mobile Website creation - Email\SMS\Coupon Promotions

Tuesday, January 15, 2013

SEO in 2013: 7 Surprisingly Simple Factors That Will Take The Lead

Posted on January 14, 2013 by Jayson DeMers | 1 comment

The views of contributors are their own, and not necessarily those of SEJ.This time of year is suitable for retrospection. We’re able to take a good look at how things played out in 2012, and get an idea of the trends and patterns that are most likely to dominate the coming year.

2012 was rough for SEO experts due to radical changes in Google’s algorithms, including many updates to Panda, as well as the the introduction of Penguin. While content quality and inbound links continue to play major roles in organic rankings, let’s take a look at the other factors that will govern SEO in 2013.

2012: The Year of Pandas and Penguins, Creating Value, and the Emergence of Guest Posting

Before we dive into predictions for SEO next year, let’s recap the major patterns of 2012.

Though originally released in 2011, Google’s Panda algorithm went through multiple updates that kicked many low-quality websites out of the SERPs; tens of thousands of websites were affected.

Google released its Penguin algorithm in April 2012, which changed the face of the industry, forcing many SEOs to adapt their tactics and strategies. Many companies that had engaged in Penguin-unfriendly SEO tactics were dropped from the search results due to Penguin, and companies that continued to engage in these tactics saw their rankings disappear, often without any warning.

Google got much smarter, to the extent that it appears to be able to distinguish between content that adds real value and content that has been posted solely for SEO purposes. “Value” became an important subconscious factor — one that will dictate how Google perceives websites.

Guest blogging emerged to become a very popular method of building credible links. Tactics and methods for acquiring guest blog links surfaced across the industry.

Negative SEO became a hot topic of debate, to the extent that Google responded by launching the Disavow Link tool, which empowers webmasters to specify backlinks that should be discarded or discounted by Google when it evaluates links to their website.

Of the exploited SEO methods that were ousted and devalued, anchor text over-use was the most prominent. Remnants of websites that used “paid links” were kicked out too.

2013: The 7 Factors That Will Determine Your Survival in SEO

If it were up to me, I’d simply focus on creating value for the reader — because ultimately, that should be the goal of any website. However, increasing competition may require you to employ strategic practices in a pragmatic approach to assist your rise to the top of the SERPs. Here are the tactics and strategies that will dominate the SEO landscape in 2013.

1. Quality of Content

Ultimately, it all comes down to the quality and value of the content on your website. Google has been very explicit this year about good-quality content, and we expect this trend to carry over into next year in full force. By content quality, the metrics are:

uniqueness of the content/topic

resourcefulness and information richness (i.e., no thin content)

2. Content Marketing

Content marketing is being touted as the next big thing. Experts have called it the new SEO. To an extent, this is true. As a general rule, content marketing attracts backlinks, and adds value for the user/reader. It is more challenging, because you have to generate more content of high quality, circulate it, and make sure your content gets published widely with ample social signals to generate substantial SEO value.

Since Google takes valuable content seriously, a solid content marketing strategy will be the key to climbing to the next level in SEO.

3. AuthorRank

AuthorRank has emerged as a vital metric in deciding SERPs, although studies about its value are still ongoing. One thing that we can be sure of in 2013 is that AuthorRank will add credibility and value to your website, and it will be vitally important for every webmaster.

4. Social Signals

After much debate and discussion, social signals have largely been accepted as valid ranking factors. In the next year (and probably in the years to follow), social signals will play a growing role. Shares, retweets, mentions, and perhaps most importantly, +1s are trophies every webmaster should be amassing.

5. Mobile/Responsive Design

Although this does not directly influence the ranking of a page, it will play a role in your fortunes. Google was one of the first companies to become aware of this trend in web browsing due to the growing presence of tablets and smartphones. Responsive design may not be an explicit SEO factor, but in terms of usability, it is likely to be a highly influential element to consider in 2013.

6. Localization

Google’s growing preference for local websites and information has become evident in many searches. It’s safe to assume 2013 we’ll witness an increase in this preference. Websites that apply local SEO will enjoy higher rankings and visibility. This includes map data, listings, citations, and reviews on local information sites.

7. Media

Images and videos have become staples on the Internet. We’ve consistently seen that relevant results that include videos get ranked higher than text-only content. The further emergence of media content is an important development you can expect next year. It’s becoming essential to add relevant non-textual media to text content, because this adds value and makes the content more resourceful.

The above are some of the major trends or patterns that I believe will play a key role in SEO for 2013. What other factors do you think may influence SEO?

Monday, November 19, 2012

Increase Local traffic in Utah - Internet Marketing Salt Lake City

Increase Local Traffic in Utah - Internet Marketing Salt Lake CityOnline Marketing Utah and Biz Social Boom

What We Do:

Our primary objectives are to build your online marketing program incrementally to control costs, integrate all the elements for the most powerful effect, and acquire the greatest results and accomplish this with zero extra work on your part.

Strategy & Planning– Developing a custom approach for your business to leverage the new online social media and mobile marketing platforms.

Social Media marketing programs – For engaging with prospects and customers on their turf, building your “tribe” of followers and establishing social authority for you and your business

Online Video marketing programs– For increasing visibility and traffic, ongoing communication with your “tribe” and social authority building

Local Directory marketing programs– For getting your business locations found more successfully and increasing traffic and sales

Mobile marketing programs– For getting your business found through mobile devices and for following up powerfully with prospects and customers through their mobile devices

Automated Follow Up systems and campaigns – For maximizing sales, keeping prospects and customers engaged and turning them into raving fans by following up through email, mobile text and voicemail

Lead Capture systems and campaigns– For leveraging social media, online video, mobile marketing to drive traffic and capture leads for automated follow up campaigns

Content Creation strategies, systems and methods – we plan and create articles, videos, tweets, social media posts, site pages, follow up emails, text messages—even voice mails for your business to fuel your ongoing program.

Web Design Services - We help you develop your website with professional design and quality.Affordable Web Design Services

* SEO Services---SMO Services

* Promotion

Specialties

SEO and SMO

Search Engine and Social Media Consultant

Owner

SEO, SMO and Web Design By Jenn

January 2010 – Present (2 years 11 months)

Jenn has 1 recommendation (1 partner) including:

2^nd Teshia Larsen, Contractor, Biz Social Boom

Recommend Jenn’s work at SEO, SMO and Web Design By Jenn

Video and Social Media Marketing Done For You

Biz Social Boom

January 2010 – Present (2 years 11 months) Sandy, UT

Video, Local, and Social Media Marketing. What We Do:

Our primary objectives are to build your online marketing program incrementally to control costs, integrate all the elements for the most powerful effect, and acquire the greatest results and accomplish this with zero extra work on your part.

Strategy & Planning– Developing a custom approach for your business to leverage the new online social media and mobile marketing platforms.

Social Media marketing programs – For engaging with prospects and customers on their turf, building your “tribe” of followers and establishing social authority for you and your business

Online Video marketing programs– For increasing visibility and traffic, ongoing communication with your “tribe” and social authority building

Local Directory marketing programs– For getting your business locations found more successfully and increasing traffic and sales

Mobile marketing programs– For getting your business found through mobile devices and for following up powerfully with prospects and customers through their mobile devices

Automated Follow Up systems and campaigns – For maximizing sales, keeping prospects and customers engaged and turning them into raving fans by following up through email, mobile text and voicemail

Lead Capture systems and campaigns– For leveraging social media, online video, mobile marketing to drive traffic and capture leads for automated follow up campaigns

Content Creation strategies, systems and methods – we plan and create articles, videos, tweets, social media posts, site pages, follow up emails, text messages—even voicemails for your business to fuel your ongoing program.

Web Design Services - We help you develop your website with professional design and quality.

Recommend Jenn’s work at Biz Social Boom

Friday, March 23, 2012

Yelp Help and "The Never-ending Story" of Local SEO Strategies A SPN Exclusive Article By Samantha Walt (c) 2012

Yelp Help and "The Never-ending Story" of Local SEO Strategies
A SPN Exclusive Article By Samantha Walt (c) 2012

After assistant professor Michael Luca demonstrated in his Harvard Business School Working Paper the effect Yelp reviews have on restaurant goers, many small business owners nationwide are now trying to employ their own 'Yelp Strategies.' Although Luca states the success a restaurant can have with good reviews, other small businesses do not have the same volume of reviews and thus it's difficult to agree or disagree with his conclusion. Regardless of Luca's concluding remarks, it is undeniable the impact a local SEO strategy can have for a company. With or without reviews, having a comprehensive local strategy can take you from zero to sixty in a day's work. Below, I discuss the ins and outs of dealing with Yelp and other major sites plus a look at the evolution of local listings and mobile apps.

Say what? Yelp?

Even though Yelp has made recent news, many people still have no idea what it is or, why it matters. For a quick background: Yelp, founded in 2004, is a local search engine where anyone can write a review about local services, goods, and businesses. With an average of 66 million new visitors, and 25 million local reviews written, Yelp is a premier review site. Yelp offers local business a free listing on their site with a no-follow link to a website of their choosing.

Great I filled everything out, but what about reviews?

The hardest part about doing a complete local SEO strategy is getting those reviews. On Google, the more reviews you have the higher your ranking is in Google Places. On Yelp positive reviews and higher 'star levels' result in more revenue for your business (Luca, 2012). Then again, negative reviews can result in a loss of revenue. One bad review online can affect your business for years to come but a lot of good reviews can usually outweigh the bad.

Actually getting the reviews is a whole other problem. To get a customer to review your company often means that you have to get them to think about your company outside of doing business with you. Some useful strategies to get them to care about your bottom line and stop thinking about themselves is to deliver exceptional service and remind them frequently of your existence with Facebook updates, emails, coupons, and candy canes. You can also use your local listings pages to encourage reviewing by providing links to your company site that promise positive reviewers future discounts.

Whoa! Submissions and reviews are done, but am I?

Since you are on this site chances are you have realized that SEO isn't ever done. Every day, new information is popping up about how to better optimize your site, blog, and even local listings. Having read and heard nearly everything I can find on local listings, especially Google Places, I would say I know a lot, but it doesn't ever stop. My best local listing advice is, make sure that your business is available on every site, especially ones with mobile capabilities. If you have a store front of any sort, make sure the people walking and driving in your area can find you via mobile or GPS devices. Do research on the most popular applications (apps) and make sure that your business comes up when searched. If you haven't tried it out don't worry, I have.

While writing this article I wanted to prove to myself the importance of mobile devices on local listings. Knowing Foursquare is huge I decided to test them out. I came across not only Foursquare's app, which has some 15 million purchases, but that of 10 other related apps. Most for free, each app claims to help you find 'cool' things and places based on your location. Oh and by the way, Yelp has a free application also. Apps for local business are replacing major search engines. Make sure you can be found on such apps and do not forget to make sure that your website is also mobile capable. The world is going mobile people, don't be the last to know.

Bottom Line (as I give my clients):

Have a local SEO strategy that has consistent information on each local listing site. Don't forget Luca's research and grow your testimonials online - it will help. Finally, go mobile via apps and your website. If you ever doubt the mobile revolution, just talk to my buddy Jed Alpert of Mobile Commons, a leader in the mobile evolution world, and he will tell you. Like I said above, there is always new information sprouting up about local SEO strategies, make sure you know what they are; it's fun!

About The Author
Samantha Walt does SEO and Social Media for Colocation America. With a passion for technology and internet marketing, Samantha uses her knowledge to help Colocation America reach new markets.

If you need help with your Local Marketing contact Jenn at Biz Social Boom 801-901-3480
Text your name and email to 801-901-3480 and get a free diagnostic report on how your business is doing online.
http://www.bizsocialboom.com

Increase Local Traffic with Quality Reviews and Check Ins

Tuesday, February 17, 2015