4 Tips to Building Your Non-Fiction Fan Base With Facebook Live

Posted by Arthur Gutch on Fri, May 06, 2016 @ 12:07 PM

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Building a non-fiction readership is all about becoming an expert in your field. The more you make yourself the go-to person for questions in your niche, the more books you're likely to sell. One of the best new tools you can use is Facebook's new streaming video tool, Facebook Live. This allows you to broadcast live video right onto your Facebook wall. Fans will see your live broadcast and can ask questions right while you're speaking, making for a great interactive experience between you and your readers. It's absolutely free, making it one book marketing tool you can't afford to pass up .

How to Use Facebook Live

You'll need an Android or Apple mobile device to stream from. For now, this program doesn't support webcams. Open the status bar on your Facebook page as if you wanted to make a post. You'll find an icon of a human being -- that's the live button. Click on this button to prep your livestream. Choose who you want to see the stream -- everyone on Facebook, only friends, or just you -- and write a description for your livestream. Press the OK button and you're streaming live. 

Preparation

You won't do any good just randomly deciding to post a livestream on an odd Thursday afternoon. Begin by choosing a day and time when you think many of your readers will be home and online. Advertise your livestream by posting multiple times on Facebook the day before and the same day. This allows fans to adjust their schedules to include time to watch you. Include a teaser in your posts to interest people in watching your livestream.

What to Livestream

As a non-fiction author you've got a distinct advantage when it comes to material to share with your fans. Do a weekly Q & A session about your niche. If you write about container gardening, cover one plant or planting technique each week. Put your device on a tripod and do live demonstrations, allowing a few minutes at the end of the show for questions. Talk about exciting discoveries you've made in your niche, or do a live survey with your readers about their opinion on some controversial topic in your subject. Every niche has got something that everyone's talking about. Why not lead that discussion?

Tips for Great Livestreams

Plan to stream for 5-7 minutes. It's enough time to allow questions, but not so much that you bore the always-moving Facebook crowd. 

Remind viewers to follow you so that they can get notified about future livestreams. Mention this once at the beginning of your show, and once near the end.

Add information and links to the livestream on your website and your other social media accounts.

Vary the setting of your livestreams if possible. Take your viewers on mini field trips. Let them see your knowledge about the subject matter in a different way besides books.

Keep the Faith and May the Force be with You!

If you need Online Marketing, Web design or Publishing Contact Biz Social Boom - 801-901-3480

www.BizSocialBoom.com

How to Find Your Facebook Fans' Top Interests by Lindsay Dicks

How to Find Your Facebook Fans' Top Interests

by Lindsay Dicks

In the era of data-driven web marketing, knowledge is power. In the world of social media marketing, the most valuable knowledge is the interest of your fans. With an accurate assessment of your fans’ shared interests, you can utilize that information to target future social media posts and advertisements to Facebook users who follow pages directly related to those interests. For example, if you have Facebook page about business news, and you discover that the majority of your fans are also fans of the TV Show “Shark Tank” you could utilize that information to grow your number of Facebook followers with a Facebook ad campaign targeted to people who LIKE the Shark Tank’s official Facebook page.
The key to deriving this valuable information is to utilize Facebook’s built-in search engine. Below are three steps to find the Facebook pages that your Facebook fans follow.

1. Go to the search bar at the top of Facebook and search the phrase “Pages liked by people who like [Insert name of your Facebook Page]. E.G. “Pages liked by people who like CelebritySites.”

       2.  If you want to find pages liked by people near your physical geographic location, choose the option “Pages liked by people who live near [Your page’s name]

 

               

     

       3.  If you want to find pages liked by people who also like your page, select the option and click the magnifying glass.

 

Armed with this valuable information, you can apply this knowledge by targeting these pages in Facebook ads to promote your page to people who don’t follow your page yet. You can also consider running Google Display ads on websites that match the Facebook pages. For example, if you see that many of your page fans are also fans of  the USA Today Facebook page, you could add usatoday.com to your list of websites to target on Google’s list of websites eligble for Google Display ads.
 KEY TIP: DON’T FORGET YOUR COMPETITION! Consider some of your top competitors and use the same steps to find Facebook pages followed by their fans. Once you find those pages, consider adding those to your ad campaigns as well.

Enjoy this week's alert!
Lindsay






Lindsay’s FAV SEO/ SMM Alert- November 13 Edition

Why You Need A Twitter Dashboard
Adding the twitter Dashboard to your social media plan has its benefits. This article touches on how the changes made to Twitter in the past couple of years can really help you boost your presence and organization on Twitter.

 Snapchat tripled its daily video views to 6 billion in 6 months
Snapchat ‘s dominance for video channeling social media is growing fast.

7 Quick Tips Before You Choose Your Domain Name
Are you about to create your own domain name? Before you do, take a look at these tips and ensure you’re picking the right name four brands.

 How to Make Better Facebook Video Ads
Are you using Facebook video ads? Social Media Examiner explains how to make your ads better.

Facebook Loses Relevancy, Twitter Picks Up "Likes" | Social You Should Know
Keep update to what has been changing in social media, from new features on Twitter to a decrease in Facebook’s relevance.

Instagram Productivity Tips: How to Create a Workflow That Works
Because Instagram is primary a mobile application, it can be difficult to find the right flow on to use it effectively. This blog expands on ideas to use Instagram to its fullest.

How to Use Twitter Buy Buttons and Pinterest Buy Buttons
Twitter and Pinterest are now making it easier than ever to produce sales on social media. Learn how to add these features to your pins and tweets.

Content that sells: curate and convert using social media
Find our content curation can help your content marketing strategy stand out among the masses of Internet information.

For more information about Lindsay, Click Here!

FAQ 7 How do I improve my website to make money?

FAQ 7 How do I improve my website to make money? 

Business Mobile Websites – Top 11 Reasons for Having a Business Mobile Website


You don’t have to look very far to see that nearly everyone is using some sort of wireless device and these devices are being used by a growing number of users to access the internet.

Failing to recognize this could mean you’re losing out on a large portion of your potential market share.
We’ve all heard the phrase: “Leaving money on the table”… It means neglecting opportunities to make as much profit as possible with products and/or services you already sell. But how does this apply to mobile websites?
Well for starters, if you don’t have a mobile version of your business website, your mobile visitor is forced to view the desktop version of your website on the small screen of their mobile device. This tends to lead to frustration and the visitor quickly leaves without finding what they were looking for.

Mobile websites are designed and coded so they can fit within the exact screen size used on mobile phones.
Business mobile websites allow businesses to advertise their products and services directly to mobile phone users who use their mobile phone to search for products and services at the instant they are needed.

1) Another online medium to market your business brand
2) Create the perception of a reputable and trusted business and show you are above your competitors
3) Increases business “find ability” and market reach to customers on the move
4) Increases your business search engine listings and rankings this is a plus in Google search
5) Grow your customer database by using mobile site coupon codes and QR codes
6) Directly market to your prospects and customers personal mobile phone with instant offers
7) Improve communication interaction between your business and your customer’s with content that has a specific call to action
Make changes to your mobile site content quickly and easily with no technical knowledge just call us and we can make the changes for you in no time.
9) We can add daily or weekly specials – Coupons, QR Codes and events right to your Mobile website or calendar.
10) Process real time online payment transactions for instant payment for purchases if needed via PayPal
11) Give customers a “direct dial” link into your business for support from their mobile phone.

For more information you can buy the Book!

How to rapidly create and publish a book | Hot Chicks Write Hot Books Podcast Episode #11 - Everett O'Keefe

How to rapidly create and publish a book:

http://www.HotChicksWriteHotBooks.com Hot Chicks Write Hot Books Podcast Episode #11 - Melanie Johnson and Jenn Foster Interview 
4 time best selling Author, Everett O'Keefe! These Authors talk about how to write a book and publish it on Amazon. They answer your questions about becoming a best selling author. 
Hot Chicks Write Hot Books is a group for people who want to become an expert, authority and star in your niche by writing a book. We have systematized the book writing Process For you, saving you time, money and effort. We've created a podcast to help you in the book writing process. For more information you can text your name and email to 1(832) 572-5285 
More information about Everett: http://www.TheSolutionMachine.com




To sign up for the Beach Book Writing Retreat visit:
http://www.HotChicksWriteHotBooks.com

or join another event we are having at BookWritingRetreats.com

Everett O'Keefe & Jenn Foster's New Book - Books to Bucks

 Everett O'Keefe & Jenn Foster's New Book - Books to Bucks

 Visit http://www.BookToBucks.com  to learn more.

Everett O'Keefe & Jenn Foster's New Book - Books to Bucks. Books to Buck$: The Top 20 Ways to Make Money with Your Book (even if you haven't written it yet).
Everyone wants a book, and process of becoming an author is, in some ways, easier than ever. But how do you MAKE MONEY with your book? And how do you avoid the "writer's garage," with cases of your book cluttering your home or office? Visit http://www.BookToBucks.com and buy the book today.

Publishing experts and bestselling authors Everett O'Keefe and Jenn Foster collaborate to share 20 creative but proven methods to make money with your book. They include both online and offline methods to sell books, build your business or brand, and position you as an expert in your field. http://amzn.to/1D9rfst
Whether you are a first time writer or an established author, you will find actionable, real-world marketing and sales solutions in Books to Bucks. There is even a chapter on how to make money with your book before you have even written it!
Let Everett O'Keefe and Jenn Foster show you how to turn your book into bucks! http://amzn.to/1D9rfst

Veterinarians Marketing Book on Amazon

Veterinarians Marketing Book on Amazon

http://www.veterinarianvideomarketing... Video Marketing For Veterinarians - Book by Michelle Duplechan & Jenn Foster. Buy the book today on Amazon. http://0s4.com/r/VETS

 

 

Video Marketing For Veterinarians - Book by Michelle Duplechan & Jenn Foster

Video Marketing For Veterinarians - Book by Michelle Duplechan & Jenn Foster 

Michelle Duplechan and Jenn Foster

Video Marketing for Veterinarians

 

 

 

About the Authors

 

---

 Jenn Foster, is one of today’s national leading online and mobile marketing experts. She is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion.  From local brick and mortar stores to online entities and to large international corporations, Jenn’s years of experience and expertise has helped hundreds of others become the front page news on all of the major search engines.  She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans. 

 

Michelle Duplechan is dedicated to helping your business grow by combining various online and offline methods. Her company Duplechan Marketing Solutions will bring more qualified leads through your door and help you build relationships with your prospects and customers.  By using powerful tools such as online video and automated systems to capture leads and follow up with them automatically,  she will help to create trust with your prospects and clients and keep them coming back to you over and over again. She is also the host of The Moms in Business Talk Show, a podcast  show dedicated to moms who own their own businesses where they share the joys and challenges of raising their children while building their businesses, as well as give encouragement and helpful tips and resources.  When she is not helping clients, Michelle enjoys spending time with her 2 teenage daughters, reading, hiking, and working out.

 

Marketing For Veterinarians Book by Michelle Duplechan & Jenn Foster

Marketing For Veterinarians Book by Michelle Duplechan & Jenn Foster 

About the Authors

---

 Jenn Foster, is one of today’s national leading online and mobile marketing experts. She is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion.  From local brick and mortar stores to online entities and to large international corporations, Jenn’s years of experience and expertise has helped hundreds of others become the front page news on all of the major search engines.  She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans. 

Michelle Duplechan is dedicated to helping your business grow by combining various online and offline methods. Her company Duplechan Marketing Solutions will bring more qualified leads through your door and help you build relationships with your prospects and customers.  By using powerful tools such as online video and automated systems to capture leads and follow up with them automatically,  she will help to create trust with your prospects and clients and keep them coming back to you over and over again. She is also the host of The Moms in Business Talk Show, a podcast  show dedicated to moms who own their own businesses where they share the joys and challenges of raising their children while building their businesses, as well as give encouragement and helpful tips and resources.  When she is not helping clients, Michelle enjoys spending time with her 2 teenage daughters, reading, hiking, and working out.