4 Tips to Building Your Non-Fiction Fan Base With Facebook Live

Posted by Arthur Gutch on Fri, May 06, 2016 @ 12:07 PM

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Building a non-fiction readership is all about becoming an expert in your field. The more you make yourself the go-to person for questions in your niche, the more books you're likely to sell. One of the best new tools you can use is Facebook's new streaming video tool, Facebook Live. This allows you to broadcast live video right onto your Facebook wall. Fans will see your live broadcast and can ask questions right while you're speaking, making for a great interactive experience between you and your readers. It's absolutely free, making it one book marketing tool you can't afford to pass up .

How to Use Facebook Live

You'll need an Android or Apple mobile device to stream from. For now, this program doesn't support webcams. Open the status bar on your Facebook page as if you wanted to make a post. You'll find an icon of a human being -- that's the live button. Click on this button to prep your livestream. Choose who you want to see the stream -- everyone on Facebook, only friends, or just you -- and write a description for your livestream. Press the OK button and you're streaming live. 

Preparation

You won't do any good just randomly deciding to post a livestream on an odd Thursday afternoon. Begin by choosing a day and time when you think many of your readers will be home and online. Advertise your livestream by posting multiple times on Facebook the day before and the same day. This allows fans to adjust their schedules to include time to watch you. Include a teaser in your posts to interest people in watching your livestream.

What to Livestream

As a non-fiction author you've got a distinct advantage when it comes to material to share with your fans. Do a weekly Q & A session about your niche. If you write about container gardening, cover one plant or planting technique each week. Put your device on a tripod and do live demonstrations, allowing a few minutes at the end of the show for questions. Talk about exciting discoveries you've made in your niche, or do a live survey with your readers about their opinion on some controversial topic in your subject. Every niche has got something that everyone's talking about. Why not lead that discussion?

Tips for Great Livestreams

Plan to stream for 5-7 minutes. It's enough time to allow questions, but not so much that you bore the always-moving Facebook crowd. 

Remind viewers to follow you so that they can get notified about future livestreams. Mention this once at the beginning of your show, and once near the end.

Add information and links to the livestream on your website and your other social media accounts.

Vary the setting of your livestreams if possible. Take your viewers on mini field trips. Let them see your knowledge about the subject matter in a different way besides books.

Keep the Faith and May the Force be with You!

If you need Online Marketing, Web design or Publishing Contact Biz Social Boom - 801-901-3480

www.BizSocialBoom.com

Melanie Johnson & Jenn Foster Hit #1 Amazon Best-Seller List With “How To Write Your Story of Accomplishment and Personal Success.”

FOR IMMEDIATE RELEASE

Melanie Johnson & Jenn Foster Hit #1 Amazon Best-Seller List With “How To Write Your Story of Accomplishment and Personal Success.”

Writing and media experts Melanie Johnson & Jenn Foster recently hit FOUR National Amazon.com best-seller lists with the new book, “How To Write Your Story of Accomplishment and Personal Success.”

Sandy, UT –February 29, 2016 – Melanie Johnson, a former TV station owner and Detroit Channel 20 news anchor, and Jenn Foster, Founder and CEO of Biz Social Boom, recently joined the ranks of best-selling authors on Amazon.com.  They are two of the nation’s leading experts on digital marketing and publishing. Together they co-wrote the book titled: How To Write Your Story of Accomplishment and Personal Success: A Story Starter Guide & Workbook to Write & Record Your Business or Personal Goals & Achievements (Elite Story Starter 1). The book was released on January 14th by Amazon.com - the nation’s #1 place to buy books.

How To Write Your Story of Accomplishment and Personal Success  has over 50 guided questions organized into sections about your goals, motivation, planning, lessons and mentors to help track the journey of your accomplishments and success. This journal offers an excellent means to preserve memories and discover hidden aspects of yourself and your journey. Here is the vehicle to encourage and inspire others with your path.

On the day of release, How To Write Your Story of Accomplishment and Personal Success: reached international best-seller status and National best-seller status in four Amazon.com categories - reaching #1 in the “Self-Help,” “Authorship,” “Journal Writing,” and “Publishing & Books”

About Melanie Johnson:

Melanie Churella Johnson is the former owner and Vice President of 2 Independent TV stations in Houston (Channel 51) and Dallas ( Channel 55). Melanie has a background in Media, Marketing and Advertising. She has been in front of, as well as behind the camera. Melanie started her career as a News Anchor in Detroit at Channel 20. She is a Michigan native, who graduated from Michigan State University and earned the title of Miss Michigan.
She got her feet wet in the luxury building and design industry when she was the general contractor and developer for her personal 25,000 sq. ft home known as "The Houston Mansion" and her 13,000 sq. ft summer home in Petoskey, Michigan "The Walloon Lake House. "
During the economic down turn, Melanie turned both of these properties into successful Luxury Vacation and Event Rental Properties.
Her newest vacation rental is the Dominican Villa in Puerto Plata. Melanie has traveled all over the world and fell in love with Puerto Plata. She soon purchased a Villa Membership at Lifestyle Holiday Vacation Club. In this book, she shares with you her favorite restaurants and attractions in Puerto Plata. Plus the insider tips to ensure you will have a great time. 

Additional information about Melanie and her business can be found at 

www.vrbo.com/263832. 

Follow Melanie at:

Facebook: https://www.facebook.com/melanie.c.johnson.58

Linked In:  https://www.linkedin.com/in/melanie-johnson-13b89816

Other Books by Melanie Johnson:

Puerto Plata best Restaurants: Insiders Tips and Guide for a Great Time

Dominian Republic Lifestyle Holiday Vacation Club FAQ’s: What You Want to Know Before you Go to Make Your Trip

About Jenn Foster:

Jenn Foster, is one of today’s national leading online and mobile marketing experts. A four time Amazon #1 best-selling author, award winning web designer, and sought after speaker. She is the founder and CEO of Biz Social Boom, a company dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion.  From local brick and mortar stores to online entities and to large international corporations, Jenn’s years of experience and expertise has helped hundreds of others become the front page news on all of the major search engines.  She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.

A graduate of Utah State University, Jenn is an award winning web designer, author, and sought after speaker.  She has shared the stage with marketing experts Mike Koenigs, Ed Rush, Paul Colligan, Pam Hendrickson and others. She was also an expert guest on the Teach Jim Show on Blog Talk Radio.  Jenn has been a guest on multiple podcast shows including: Instant Authority Expert with Keith Shannon, Stephanie Bavaro’s Greatful Women Talks, Online Marketing Guy Livecast by Steven Laurvick, and many more. Jenn has been named one of America’s Premier Experts® and is a co-author in the book Stand Apart with Dan Kennedy, a major national publication, and an Amazon kindle best seller.  Jenn recently received a Quilly Award in Hollywood from the National Academy of Best Selling Authors, for her contribution to the book. Melanie Johnson and Jenn established Hot Chicks Write Hot Books LLC in 2015. They create  book writing retreats held in exotic locations like the Dominican Republic. They teach, write, and publish their clients' books while enjoying an island vacation. They have a weekly podcast show on iTunes: Hot Chicks Write Hot Books Podcast. Jenn enjoys spending time with her three children, sewing with her family 4-H club, experiencing the great outdoors and she loves Zumba.  Additional information about Jenn and her business can be found at www.JennFosterSEO.net or by texting your email to (801) 901-3480. 

Follow Jenn at:

Facebook: www.FaceBook.com/JennFosterChic

Twitter: @JennFosterChic
YouTube: www.YouTube.com/user/VideoFacebook101/

Other Books by Jenn Foster:

Stand Apart: Stand Out From the Crowd to Achieve Ultimate Success.

Featuring Dan Kennedy, Jenn Foster and Leading Experts From Around the World.

Video and Social Media Marketing for Professionals: The Top 10 Need to Know Facts for Increasing Local and Internet Traffic

      

Links:

To order a copy of the book, please go to http://amzn.to/1T3GeAZ

How to Find Your Facebook Fans' Top Interests by Lindsay Dicks

How to Find Your Facebook Fans' Top Interests

by Lindsay Dicks

In the era of data-driven web marketing, knowledge is power. In the world of social media marketing, the most valuable knowledge is the interest of your fans. With an accurate assessment of your fans’ shared interests, you can utilize that information to target future social media posts and advertisements to Facebook users who follow pages directly related to those interests. For example, if you have Facebook page about business news, and you discover that the majority of your fans are also fans of the TV Show “Shark Tank” you could utilize that information to grow your number of Facebook followers with a Facebook ad campaign targeted to people who LIKE the Shark Tank’s official Facebook page.
The key to deriving this valuable information is to utilize Facebook’s built-in search engine. Below are three steps to find the Facebook pages that your Facebook fans follow.

1. Go to the search bar at the top of Facebook and search the phrase “Pages liked by people who like [Insert name of your Facebook Page]. E.G. “Pages liked by people who like CelebritySites.”

       2.  If you want to find pages liked by people near your physical geographic location, choose the option “Pages liked by people who live near [Your page’s name]

 

               

     

       3.  If you want to find pages liked by people who also like your page, select the option and click the magnifying glass.

 

Armed with this valuable information, you can apply this knowledge by targeting these pages in Facebook ads to promote your page to people who don’t follow your page yet. You can also consider running Google Display ads on websites that match the Facebook pages. For example, if you see that many of your page fans are also fans of  the USA Today Facebook page, you could add usatoday.com to your list of websites to target on Google’s list of websites eligble for Google Display ads.
 KEY TIP: DON’T FORGET YOUR COMPETITION! Consider some of your top competitors and use the same steps to find Facebook pages followed by their fans. Once you find those pages, consider adding those to your ad campaigns as well.

Enjoy this week's alert!
Lindsay






Lindsay’s FAV SEO/ SMM Alert- November 13 Edition

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7 Quick Tips Before You Choose Your Domain Name
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Facebook Loses Relevancy, Twitter Picks Up "Likes" | Social You Should Know
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Instagram Productivity Tips: How to Create a Workflow That Works
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How to Use Twitter Buy Buttons and Pinterest Buy Buttons
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For more information about Lindsay, Click Here!